Finding Better Agencies Blog
- Agency Client Relationships: What Makes Them Work, From The Marketer’s Mouth
- How Not To Fail at an Agency-Client Relationship
- Five Steps to a Better Ad Agency Search
- Our Agency Search Process
- Can Digital Only Firms Survive?
- Marketer and Agency Outlook for the Balance of 2013
- Digital Marketing: No Surprise, But Are You Ready?
- Leave the Marketing Agency Ego at the Door
- Agency Specialization – A Video
- Agency Search Criteria: Does Cost Really Play a Role?
Some people like to make sure they check out all the options before they make a purchase. I love my wife dearly…but she’s one of those. While it’s certainly the thorough way to manage a purchase, I’m not sure it’s terribly efficient. At some point there is a diminishing return associated with the time spent [...]
We’ve all seen it before…agencies bringing out all the stops during a presentation…lulling marketers into a false sense of feeling like they are (and will always be) #1 in the eyes of the agency. Then shockingly… reality sets in. The account is awarded and the hot shot principals that made such a great impression on [...]
It has amazed me over the past year how much agencies involved in the searches we manage at RSW/AgencySearch are appreciative of the counsel we give them as they are working through the process of an agency search initiated by a Marketer. If they are so appreciative of what we would view as a necessary part [...]
In a recent survey (featured in e-Marketer and MediaPost) we conducted with one of our agency clients, Web Liquid, we found that most marketers aren’t using terribly sophisticated tools to monitor social media activity. Consequently marketers aren’t terribly satisfied with the value of what they’re getting from their efforts. Some other interesting findings about social [...]
I often tell our advertising agency clients that “all you guys do the same “$#@!*”. I then go on to say…at the end of the day, what really matters is the thinking and ideas and strategy and planning that goes into a relationship that is going to help your marketing clients improve their business. Don’t [...]
Just completed our first (of four) webinars from our series “A View from the Marketer’s Eye”. The audience for this particular webinar was primarily Agencies, but thought you might like to give a listen to some of the things we shared with them – many of the insights gleaned directly from Marketers in recent past [...]
It’s been a great week for our friends at StruckAxiom. The agency with offices in Salt Lake, Portland, NYC and LA, was recognized by two leading industry publications for its amazing digital and creative work. AdAge named StruckAxiom the winner of the Southwest Region for its Small Agency Awards – agencies with 150 or fewer [...]
