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Finding Better Agencies Blog

aug 26

Agency Search: Who are you foolin’?

Some people like to make sure they check out all the options before they make a purchase.  I love my wife dearly…but she’s one of those.  While it’s certainly the thorough way to manage a purchase, I’m not sure it’s terribly efficient. At some point there is a diminishing return associated with the time spent […]

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aug 26

Agency Search: Beware of the Bait & Switch – Part II

We’ve all seen it before…agencies bringing out all the stops during a presentation…lulling marketers into a false sense of feeling like they are (and will always be) #1 in the eyes of the agency. Then shockingly… reality sets in. The account is awarded and the hot shot principals that made such a great impression on […]

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aug 19

Agency Search Firms Need to Counsel, Not Just Take

It has amazed me over the past year how much agencies involved in the searches we manage at RSW/AgencySearch are appreciative of the counsel we give them as they are working through the process of an agency search initiated by a Marketer. If they are so appreciative of what we would view as a necessary part […]

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aug 19

Marketers Not Satisfied with Monitoring

In a recent survey (featured in e-Marketer and MediaPost) we conducted with one of our agency clients, Web Liquid, we found that most marketers aren’t using terribly sophisticated tools to monitor social media activity. Consequently marketers aren’t terribly satisfied with the value of what they’re getting from their efforts. Some other interesting findings about social […]

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aug 11

Agency Search: Focus Not on the Creative

I often tell our advertising agency clients that “all you guys do the same “$#@!*”.  I then go on to say…at the end of the day, what really matters is the thinking and ideas and strategy and planning that goes into a relationship that is going to help your marketing clients improve their business.  Don’t […]

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aug 11

Agency Search Webinar: The Path Forward

Just completed our first (of four) webinars from our series “A View from the Marketer’s Eye”. The audience for this particular webinar was primarily Agencies, but thought you might like to give a listen to some of the things we shared with them – many of the insights gleaned directly from Marketers in recent past […]

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aug 02

StruckAxiom Honored by Two Leading Industry Publications

It’s been a great week for our friends at StruckAxiom.  The agency with offices in Salt Lake, Portland, NYC and LA, was recognized by two leading industry publications for its amazing digital and creative work. AdAge named StruckAxiom the winner of the Southwest Region for its Small Agency Awards – agencies with 150 or fewer […]

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