Betty Crocker was social before social became all the rage. At this year’s WOMMA, the Keller Fay Group held up Betty Crocker as the first truly social brand. She had followers, she had sharing, she had conversations and engagements, and she...
Too often, Agencies present their wares and offer no sense of why they are presenting what they are presenting. Can happen at any stage of the Agency Search process, but the place we see it most is in the early...
In a recent article in AdAge, traditional search consultants visiting the Mirren Business conference suggested that the business of the agency search has become such a cluster with the growing involvement of procurement groups. I couldn’t agree more. Finding an...
In the findings of a report recently published on Mashable, Marketers seem to be using Twitter in a less than optimal way (as they put it ever so nicely). I know I’m one of the many that only tweets once a...