Planning on putting out an RFP or a simple request for information to a group of agencies? You may not know it now, but if you push out too many of them or make your “survey” too long, you’ll have...

I write a lot about the importance of marketers taking their time and defining the parameters of what THEY want in a new firm. It’s important to lay out the specs of what you’re searching for, the skill sets you...

Recently attended the BOLO digital agency conference in Scottsdale, Arizona.  Rather nice place to be in October.  And rather good conference. Learned a lot about what agencies and marketers are thinking in the social and digital space.  I’ll post on...

Ever had an agency lose interest in you? It’s not a pleasant experience. It can happen in many different ways and show its ugly head in many different forms. Posted yesterday on the first of 20 tell tale signs your...

As much as we don’t like to see it happen… There are times when agencies come on board and not long after the new agency has won your heart, they get distracted, less interested, more focused on winning the next...