Paul Roetzer, Founder and CEO of PR 20/20, an inbound marketing agency kindly agreed to offer his perspective on what the agency of the future looks like as it relates to one of the key agency new business discussion points...

Working to find a better marketing agency is no easy task.  It can be time consuming, tiring, and downright confusing at times.  We have seen marketers try it on their own, ask a friend, do a search, and more often...

I posted this on our agency new business blog today and thought you might find the perspective (from the agency side) of interest and value. I had the good fortune of speaking with 15 Omnicom agencies last week in San...

Ad Age’s Agency Issue came out recently with an interesting piece about Agency Client Relationships called “The Best Agency-Client Marriages.” Retention is that sacred cow for agencies and I don’t have to tell any of you reading, a lot can get...

Nothing worse than a failing agency-client relationship. Just like a good marriage, a good agency-client relationship requires time, hard work, and sacrifice. Here are 7 things you can do to insure that the once was great agency relationship stays that...