Was at the BOLO digital agency conference in Arizona in October this year and was listening to Gareth Kay, Chief Strategy Officer at Goodby, Silverstein & Partners talk about different difficult issues the industry is facing and what he believes...
Leo Burnett is my idol. In the sense that his philosophy is what has guided me in the development of both our RSW/US Agency business and our RSW/AgencySearch business. In his valediction speech, Burnett speaks of the need to maintain...
In a recent article in Ad Age, the author notes that there are many agencies turning their backs on RFIs and RFPs that are simply unrealistic – in terms of fees, time to execute, and ownership of intellectual property. And...