Your marketing agency plays a crucial role in the success of your business. Consequently, it is important to find a firm that not only meets your specific needs, but has the ability to carry your business forward. If your agency...

Publicis Groupe and DDB shared insights relative to how agencies are restructuring to fight a dying business model at this year’s 4A’s Transformation event. Issue is…it’s just these big holding companies that are breaking, not the smaller, more nimble firms....