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Category: Advertising Agencies

may 26

The Little Things That Matter in An Agency Search

It’s the little things that (also) matter in an agency search. I just completed three sets of final pitch presentations for three separate searches we are running.  Two in the franchise space and one in the banking/credit union space. In all three cases, there were little things that either helped push an agency ahead or […]

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may 26

Technology and Your Agency Partner – Are They Changing At the Same Pace?

In this short, 2 minute video, RSW/AgencySearch Owner and President Mark Sneider discusses marketing Technology and your agency’s readiness. Click on the image or link below to view this video: Technology and Your Agency Partner Your agency needs to be playing a central role in evaluating and introducing new platforms for you to consider.  If […]

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may 05

Chemistry in an Agency Search is Key

Chemistry in an agency search is key. Finding the right chemistry with the right agency is almost as important as finding the right agency with the right set of experiences and expertise. I hear this a lot on the agency side too.  Agencies wanting to find the right client that works well for them.  Trouble […]

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apr 07

Two Very Interesting Things Happened This Week – #2

Two very interesting things happened this week in the world of marketing agencies. One dealt with the whole Pepsi/Kendall Jenner thing.  Talked about that in the previous post. The other interesting thing was Marc Pritchard’s speech at the 4A’s Transformation Show in L.A. In this speech, Pritchard called for greater simplicity. He called for a […]

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apr 07

Two Very Interesting Things Happened This Week – #1

Two very interesting things happened this week in the world of advertising agencies that might cause a marketer to take pause. These things might cause a marketer to ask whether or not the direction they are moving in with their agency really makes good sense. The first has to do with our friends at Pepsi.  […]

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mar 31

Mad or Rad. Stuck in the Past or Prepared for the Future

Which is your agency?  Stuck in the past or prepared for the future? Let me make it easy on you to do a quick check of your own agency and the relationship you have with them. Take a look at this part retro, all facts, side-by-side comparison of the agencies that have it all together […]

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mar 24

Open Communication Key to A lot of Things

I started RSW/AgencySearch with the objective of giving marketers of good name, but not huge spends, an opportunity to use an organized search process without having to pay a dime. I also started it because I saw a lot of agencies getting involved in some pretty bad searches: cattle calls, mass conference calls, limited communication […]

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mar 24

Does Your Marketing Agency Have the Will to Survive?

I just completed a webinar with about 100 marketers in attendance that spoke to some of the critical factors that will help determine whether or not your agency will survive – or at the very least survive their relationship with you. With today’s environment changing at speeds well in excess of where they have been […]

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mar 09

What a Marketing Agency Website Really Tells You About An Agency

Ever visited a marketing agency website and wondered what the heck the agency actually did? Or have you ever visited a marketing agency website to look for work relevant to your category and found it harder than heck to locate? Ever visit a marketing agency website to see just how different that agency was from […]

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mar 09

Is Your Marketing Agency Just an Apple for Eating?

When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be proactive, they needed to be a smart strategic partners, they needed to have a passion […]

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