Posts filed under: Advertising Agencies

Just finished up a search for First Entertainment Credit Union.  Three solid agencies with lots of great experience.  Problem was…one was a rule breaker. I always find it interesting how it is when you present the same Challenge Document for...
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  • Stein Mart
Stein Mart, located in Jacksonville, Florida has selected Bohan as their new Agency of Record. Stein Mart is taking a fresh look at its advertising strategy as it tries to compete in today’s competitive and evolving retail landscape. In February,...
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Many agencies tell me that relationships with clients often start with the marketing client coming to them stating that they need something specific, not that they are looking for a new marketing partner. “I need a new website.”  “I need...
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With the world of marketing and media growing in complexity, it’s getting harder and harder for marketers to know what’s right for their business. Without a good team or good partners, the level of complexity will only increase – and...
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  • Agency Search Video
In our latest Marketer-Agency Outlook survey, agencies and marketers seem to see their worlds a bit differently. Agencies seem to be a bit more pessimistic about the levels of marketing spending they expect you, the marketer to support as we...
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The Mirren-RSW/US 2017 Tools & Technology Report is a must-read resource for anyone who works with marketing service agencies and is interested in making sure their agency is staying ahead of the technology curve. It also might provide you with...
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When in an agency search, it can be easy to get taken in by the flash and grandeur of a sexy agency presentation. And it’s easy to find yourself loving an agency’s campaign because it’s clever, hip and cool, and/or...
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  • Little things
It’s the little things that (also) matter in an agency search. I just completed three sets of final pitch presentations for three separate searches we are running.  Two in the franchise space and one in the banking/credit union space. In...
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  • Agency Technology
In this short, 2 minute video, RSW/AgencySearch Owner and President Mark Sneider discusses marketing Technology and your agency’s readiness. Click on the image or link below to view this video: Technology and Your Agency Partner Your agency needs to be...
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  • agency search chemistry check
Chemistry in an agency search is key. Finding the right chemistry with the right agency is almost as important as finding the right agency with the right set of experiences and expertise. I hear this a lot on the agency...
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