You never want to be either of these things…stuck in any kind of pond.  But it happens and when it does, you can’t let it languish because it’s going to put you and your business behind. Small Fish in Big...

So here is what ChatGPT tells me AI is good for (as it relates to your world, Marketers) – a good read and helpful read: AI for marketing can be a powerful strategy to enhance various aspects of your marketing...

Just kicked off a new relationship with an agency on the agency new business side of our business.  During the kick-off, we talked about their clients and the things they did for them – and what their clients’ businesses looked...

Having a transactional relationship with an agency can be a good thing for some agencies and some marketers. The agency wins because there’s a steady stream of new projects that the client needs completed. Client wins because they’re hopefully not...

Last year I started a new marketer interview series called “The Marketer’s Edge”.  We interview c-level marketing executives to learn about things about them, their business, and how they deal with challenges thrown at them by this rapidly changing marketplace....

In a recent AdAge article about the agency pitch process, it is argued that the pitch process needs to change because it is too taxing and emotionally and fiscally draining for agencies. Globally, 86% of agency respondents find pitching excessively...

I tell agencies to remember that in the eyes of the marketer, how you look today could be a reflection of how you’ll operate tomorrow. It’s true and valid.  And it’s something that you, the marketer, should remember as you...

Have you managed an agency search on your own?  If so, you know how time- consuming and difficult it can be. You might think you’ve got “the perfect agency”, but there’s always that seed of doubt wondering if in managing...

One of the easiest things to look for when in a marketing agency search is a category fit. When you work in CPG, for example, you want to see sales lift numbers and experience with branding and marketing packaged goods....

There are 4 steps in an agency break-up you should follow to make the transition to a new firm not quite as painful. There comes a time in a marketing agency’s life where it no longer provides meaningful value to...