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Category: Advertising

may 26

Technology and Your Agency Partner – Are They Changing At the Same Pace?

In this short, 2 minute video, RSW/AgencySearch Owner and President Mark Sneider discusses marketing Technology and your agency’s readiness. Click on the image or link below to view this video: Technology and Your Agency Partner Your agency needs to be playing a central role in evaluating and introducing new platforms for you to consider.  If […]

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mar 31

Short Cut = Short Circuit

Short cut a search and your search (or the agency) is certainly going to short circuit. I know from conversations had with marketers that they often wait until what they feel is the last minute to decide it’s finally time to look for a new marketing agency. Then the race begins and the view of […]

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mar 24

Open Communication Key to A lot of Things

I started RSW/AgencySearch with the objective of giving marketers of good name, but not huge spends, an opportunity to use an organized search process without having to pay a dime. I also started it because I saw a lot of agencies getting involved in some pretty bad searches: cattle calls, mass conference calls, limited communication […]

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mar 09

What a Marketing Agency Website Really Tells You About An Agency

Ever visited a marketing agency website and wondered what the heck the agency actually did? Or have you ever visited a marketing agency website to look for work relevant to your category and found it harder than heck to locate? Ever visit a marketing agency website to see just how different that agency was from […]

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mar 09

Is Your Marketing Agency Just an Apple for Eating?

When Leo Burnett left his Agency, he told employees that in order for the Agency to succeed long-term, they needed to continuously add value to their clients’ lives otherwise they would just be like everyone else. They needed to be proactive, they needed to be a smart strategic partners, they needed to have a passion […]

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nov 18

Marketing Used to Be So Simple…So Easy

It’s a given that technology is going to drive the marketing of tomorrow. The key to success is knowing what technology and applications are going to be the winning venues for reaching consumers. Marketers have to meet consumers on the ground that they choose. More and more that ground is found in real time on […]

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oct 07

What Your Agency of the Future Should Look Like

Had an opportunity not too long ago to present to a group of agencies in Scotland on the topic of “Agency of the Future”. We survey you marketers and agencies 3-4 times throughout the year – and have been doing it since the start of the business in 2005. That experience, and the experience in […]

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oct 07

The Search is on…Tips on Finding Better Marketing Agencies

Although you have been with your current agency for some time, your sales are flat and you feel generally unsatisfied with the work. The time has come to find a better marketing agency. Unsure how to move forward in your search, these pointers may be helpful when choosing your next agency. What to think about and what actions […]

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sep 30

The Challenge for PR Firms

A half a dozen years ago, the challenge for PR firms was: who owned social media? The traditional agency, the new up and coming social media firms, or PR agencies? PR firms, historically the kings and queens of content, were suddenly thrown into a position where they didn’t know what to do…do they jump into […]

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sep 30

Finding A Good Strategic Agency Partner

A good strategic agency partner understands that the underlying foundation of any good relationship is solid ROI increases for both parties involved. To achieve this shared partnership ‘goal’, marketers must have a solid grasp of their objectives, their challenges, and their opportunities.  And, most importantly, marketers must have a compatible agency partner. Both parties need […]

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