Critical Mass’ VP of Technology, Ricky Bacon recently published an article on the Drum titled: “Let’s Address the AI Elephant in the Room.  You’d Never Hire Someone this Mid”. And I think Ricky is right. AI has been all the...

Are you a mid-spend marketer? Are you spending anywhere between $500k-$5M on your brand to help it grow in share and stature? If that describes you, I’m guessing you probably need to be very careful about how you spend your...

For those of you who don’t know… Self-determination refers to a person’s ability to make choices and manage their own life. Being self-determined means that you feel in greater control, as opposed to being non-self-determined, which can leave you feeling...

The move to in-house creative teams. The takeover by AI. The question of digital agencies’ relevance. Marketers cutting back on agency spending. Agencies have had it tough over the past few years.  Not only did they have to deal with...

I recently read an article in Ad Age about how the “Great Resignation” that occurred during the pandemic is now giving way to the “Great Reset”. During the pandemic, agencies saw their ranks shrink as many agency personnel decided to...

Looking for a new marketing agency to help you avoid your own existential crisis?  Our team at RSW/AgencySearch can help at no-cost to you! Recently read the article below about Marketer’s existential crisis, written by Raja Rajamannar, the chief marketing...

AI is overtly or covertly making its way into many professionals’ everyday work, especially in marketing. Many professionals also believe AI will eventually replace their role partially or entirely in the near future. Hence, it is time for governments and...

          This is a story about a recent final pitch presentation I oversaw for marketers at a big healthcare system. But before I get there…some backstory context. I have a presentation I give to all our...

RSW/AgencySearch is a no-cost way for marketers to find best-in-class agencies (of any type/size/location). Each week we post content about marketing agencies and marketers. We hope you find these helpful as you work to better your own business and agency...

RSW/AgencySearch is a no-cost way for marketers to find best-in-class agencies (of any type/size/location). Each week we post content about marketing agencies and marketers. We hope you find these helpful as you work to better your own business and agency...