Posts filed under: Digital

Agencies get tired. The people get tired. So the account tires. Why is that? I suspect there are a few reasons why this happens: The creative team and account team gets bored. They might like you as people, but they’re...
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Some agencies have deficiencies in media planning and buying. Some have deficiencies in PR. Others have deficiencies in programmatic buying. All of these things can be reasonably supplemented with outside resources/strategic partnerships that can allow an agency to overcome a...
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Earlier this year we partnered with the Mirren Business Development Group to develop a “definitive guide” to agency new business development tools. I should have shared it with you then…but didn’t think to do it. Just stumbled back across the...
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Was at the BOLO digital agency conference in Arizona in October this year and was listening to Gareth Kay, Chief Strategy Officer at Goodby, Silverstein & Partners talk about different difficult issues the industry is facing and what he believes...
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Following is the first in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience....
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In a post by Ad Age columnist Erika Weinstein, she suggest that traditional media personnel are where digital firms need to turn to put themselves in a position to get ahead of the digital media planning and buying curve.  She cites...
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An Infographic from Advice Interactive Group does a nice job of highlighting the pronounced changes we’ve experienced over the last 10 years in social and digital media.  (Note: Click on the Infographic when it comes up.) And it’s not slowing...
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Had a marketer ask me in an email to outline our agency search process.  It’s something I always talk about..but never something I write about, so I thought I’d share. Might help you think about how to best manage your own...
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Over the past 5-7 years digital firms, mobile firms, SEO firms, and social firms have been springing up like the weeds in my beds during Spring. There are two classes of these agencies that are being birthed every day. The...
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In this first of a series of three videos, RSW/AgencySearch discusses the issue of Agency Specialization from its latest National survey among marketers and agencies. Click on the image below to view the video: We were somewhat surprised when we...
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