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Category: Digital

aug 31

The Tired Agency

Agencies get tired. The people get tired. So the account tires. Why is that? I suspect there are a few reasons why this happens: The creative team and account team gets bored. They might like you as people, but they’re tired of putting together the same ads in the same industry year after year. I’ve […]

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sep 07

Responsive Marketing: An Agency Deficiency You Can’t Ignore

Some agencies have deficiencies in media planning and buying. Some have deficiencies in PR. Others have deficiencies in programmatic buying. All of these things can be reasonably supplemented with outside resources/strategic partnerships that can allow an agency to overcome a marketing agency deficiency like one of those mentioned above. I’ve seen it on the RSW/AgencySearch […]

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nov 20

The 2013 Mirren-RSW/US Definitive Guide to New Business Tools

Earlier this year we partnered with the Mirren Business Development Group to develop a “definitive guide” to agency new business development tools. I should have shared it with you then…but didn’t think to do it. Just stumbled back across the guide on our sister company’s site and remembered that it was something I wanted to […]

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nov 13

Gareth Kay: Starbucks Spends More on Training a Barista

Was at the BOLO digital agency conference in Arizona in October this year and was listening to Gareth Kay, Chief Strategy Officer at Goodby, Silverstein & Partners talk about different difficult issues the industry is facing and what he believes agencies need to do – and how they need to think – if they are […]

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sep 07

An Agency Success: Barkley’s Jeff Fromm

Following is the first in a series of monthly posts titled, “10 Agency New Business Questions,” in which we ask individuals who’ve found success heading new business at their respective agencies 10 questions regarding their new business strategy and experience. In this inaugural post, we asked 10 Agency New Business Questions to Jeff Fromm at […]

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sep 04

This Ad Age Columnist Has it All Wrong

In a post by Ad Age columnist Erika Weinstein, she suggest that traditional media personnel are where digital firms need to turn to put themselves in a position to get ahead of the digital media planning and buying curve.  She cites their knowledge of demographics, market behavior, and competitive analyses as rationale for why digital firms […]

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sep 03

Infographic on the Changing World of Social and Digital Media

An Infographic from Advice Interactive Group does a nice job of highlighting the pronounced changes we’ve experienced over the last 10 years in social and digital media.  (Note: Click on the Infographic when it comes up.) And it’s not slowing down. I recently read an article about data/analytics firms considering acquiring creative shops – which […]

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apr 24

Our Agency Search Process

Had a marketer ask me in an email to outline our agency search process.  It’s something I always talk about..but never something I write about, so I thought I’d share. Might help you think about how to best manage your own process if you’re thinking about looking for a new firm. Here is how our typical […]

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apr 22

Can Digital Only Firms Survive?

Over the past 5-7 years digital firms, mobile firms, SEO firms, and social firms have been springing up like the weeds in my beds during Spring. There are two classes of these agencies that are being birthed every day. The first is those that specialize and are laser focused on their platform. For these firms, […]

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mar 18

Agency Specialization – A Video

In this first of a series of three videos, RSW/AgencySearch discusses the issue of Agency Specialization from its latest National survey among marketers and agencies. Click on the image below to view the video: We were somewhat surprised when we read our latest National survey among Agencies and Marketers: 2013 RSW/AgencySearch Agency-Marketer National survey. We […]

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