We are at a cross road in the digital space. There are agencies that know where this world is going and there are those that are playing a game of digital 101 and aren’t very effectively taking their clients to...
In our most recent RSW/AgencySearch survey among agency principals and marketers, 67% of agencies surveyed stated that most of the new business coming their way (from new and existing clients) is digital in nature. While the day of the traditional...
In a recent post on The CMO Site, Editor In Chief, Mitch Wagner talks about the many marketing blunders made by Netflix over the past month and asks the question at the end, “can they be saved”? I certainly hope...
Digitally dabbling is no way to develop a productive online program for your brand. As this post by Jonathan Houston, online marketing manager at Talooma points out, simply placing Facebook and Twitter icons on your website doesn’t make you digitally...
In a recent post on our RSW/AgencySearch site, we pointed out how marketers believe that “The Future Is Now” for digital agencies. Results from our most recent survey suggests that digital firms can’t wait to get themselves deeper into the...
Earlier this year, Adweek ran a story off of a survey we at RSW/AgencySearch ran among Marketers.  67% of Marketers stated in this survey they believed that in the future, digital-only agencies would need to diversify into a fuller range of...
The last thing you want when you bring an agency on board is to have them hunting and pecking for new business opportunities within your four walls – and losing sight of the reason why they were first brought in...
Social media is all the rage. Marketers want to be in it. Agencies say they can do it. Nobody knows exactly how to charge for it. And it’s harder than heck to keep up with. Many agencies talk about their...
For the fifth consecutive year in our RSW survey, senior level marketing executives state the primary reasons they look for new agencies are “lack of proactivity” “not happy with strategy or thinking,” and, sadly, “not happy with creative.” You would...
Full service agencies are probably feeling pretty good after reading this week’s Adweek article by Andy McMains: “Marketers to Digital Shops: Diversify or Die”. In the article, McMains cites results from our latest 2011 Client’s Look Ahead at Agencies survey where 67%...