Posts filed under: Social Media

An Infographic from Advice Interactive Group does a nice job of highlighting the pronounced changes we’ve experienced over the last 10 years in social and digital media.  (Note: Click on the Infographic when it comes up.) And it’s not slowing...
Continue Reading →
I wrote this post for agencies, but felt that the perspective might be helpful to you if are potentially considering an inbound marketing agency to support your business. In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools,...
Continue Reading →
What the heck is going on here? Have consumers lost their minds? What happened to the print ad, the network TV station, the direct mail piece? What’s with all these consumers turning to social for things to better their lives?...
Continue Reading →
In 2010, we established a relationship with Soles4Souls and have since contributed over 6,000 slightly worn shoes with the help of generous agency contributions. We chose Soles4Souls not only because it’s a worthy organization, but also because our agency clients...
Continue Reading →
In this year’s BOLO digital conference in Arizona, there was a lot of discussion about building content with the consumer, not the brand, in mind. Agencies and marketers talked a lot about how we need to be thinking about how...
Continue Reading →
Recently attended the BOLO digital agency conference in Scottsdale, Arizona.  Rather nice place to be in October.  And rather good conference. Learned a lot about what agencies and marketers are thinking in the social and digital space.  I’ll post on...
Continue Reading →
If you don’t stand up for yourself, nobody will! Same principle holds true in the world of social media. I wrote a post yesterday about Hubspot, the latest phenom in the marketing world that helps marketers better manage their lead...
Continue Reading →
Lately, I’ve been receiving a number of calls from marketers expressing concern about their traditional advertising agency and their ability to effectively deliver in the digital and social space. I hear from marketers that in general they feel that their...
Continue Reading →
An interesting post about the value of high level management Tweeting – even if it is only once a day. The post reads in part:  “CEOs got to where they are through their long careers and their influence, earned over...
Continue Reading →
In the 2009-2012 Social Media survey report published by RSW/AgencySearch, marketing agencies state that “legal concerns” and “concerns about control” continue to dominate the reasons why they can’t sell more social media to their marketing clients. While “time to maintain” still...
Continue Reading →