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Category: Social Media

sep 03

Infographic on the Changing World of Social and Digital Media

An Infographic from Advice Interactive Group does a nice job of highlighting the pronounced changes we’ve experienced over the last 10 years in social and digital media.  (Note: Click on the Infographic when it comes up.) And it’s not slowing down. I recently read an article about data/analytics firms considering acquiring creative shops – which […]

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jul 01

The Inbound Challenge

I wrote this post for agencies, but felt that the perspective might be helpful to you if are potentially considering an inbound marketing agency to support your business. In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools, we surveyed over 300 agency executives, asking questions about their usage of, and perceived effectiveness […]

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dec 06

Just How Bad Is It?

What the heck is going on here? Have consumers lost their minds? What happened to the print ad, the network TV station, the direct mail piece? What’s with all these consumers turning to social for things to better their lives? Just how bad is it really? In a recent article in ClickZ, a study revealed […]

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nov 27

Soles4Souls – A Chance for Marketing Agencies and Marketers to Help

In 2010, we established a relationship with Soles4Souls and have since contributed over 6,000 slightly worn shoes with the help of generous agency contributions. We chose Soles4Souls not only because it’s a worthy organization, but also because our agency clients often recant the story about the cobbler whose children have no shoes, and it struck […]

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oct 25

Is Your Agency Orbiting Your Consumer – or Your Brand?

In this year’s BOLO digital conference in Arizona, there was a lot of discussion about building content with the consumer, not the brand, in mind. Agencies and marketers talked a lot about how we need to be thinking about how consumers gather information, what platforms they use, when they use them, and what platforms they […]

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oct 24

Is Your Marketing Agency Socially Acceptable?

Recently attended the BOLO digital agency conference in Scottsdale, Arizona.  Rather nice place to be in October.  And rather good conference. Learned a lot about what agencies and marketers are thinking in the social and digital space.  I’ll post on a few of them over the next couple of days. Thought I’d at least start […]

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sep 06

Social Media is an Inherently Passive Marketing Medium

If you don’t stand up for yourself, nobody will! Same principle holds true in the world of social media. I wrote a post yesterday about Hubspot, the latest phenom in the marketing world that helps marketers better manage their lead generation/lead nurturing marketing efforts. One of the attractive things about Hubspot is that it is […]

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sep 03

A Marketing Agency Trend – Or So It Appears

Lately, I’ve been receiving a number of calls from marketers expressing concern about their traditional advertising agency and their ability to effectively deliver in the digital and social space. I hear from marketers that in general they feel that their traditional firm is doing a decent job of managing their advertising and marketing affairs. Problem […]

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aug 24

1 Good Tweet from the CEO is Worth 100 from the Staff

An interesting post about the value of high level management Tweeting – even if it is only once a day. The post reads in part:  “CEOs got to where they are through their long careers and their influence, earned over years of building relationships in real life.  That influence, once mirrored and cultivated online, can […]

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aug 10

“Legal Concerns” continue to impede marketing firms

In the 2009-2012 Social Media survey report published by RSW/AgencySearch, marketing agencies state that “legal concerns” and “concerns about control” continue to dominate the reasons why they can’t sell more social media to their marketing clients. While “time to maintain” still rests on top of the list as the #1 reason why clients aren’t buying into […]

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