I wrote this post for agencies, but felt that the perspective might be helpful to you if are potentially considering an inbound marketing agency to support your business. In our first annual Mirren-RSW/US Definitive Guide to Agency New Business Tools,...
In 2010, we established a relationship with Soles4Souls and have since contributed over 6,000 slightly worn shoes with the help of generous agency contributions. We chose Soles4Souls not only because it’s a worthy organization, but also because our agency clients...
Recently attended the BOLO digital agency conference in Scottsdale, Arizona. Rather nice place to be in October. And rather good conference. Learned a lot about what agencies and marketers are thinking in the social and digital space. I’ll post on...
Lately, I’ve been receiving a number of calls from marketers expressing concern about their traditional advertising agency and their ability to effectively deliver in the digital and social space. I hear from marketers that in general they feel that their...
In our most recent survey report (Social Media Changes 2009-2012: Marketer and Agency Perspective)Â 76% of marketing agencies surveyed state that one of the top digital capabilities that they sell to their marketing clients is “strategic counsel”. This ranks right up...
My daughter uses Pinterest to create make-up boards, learn about dying her hair with Kool-Aid, and making rubbery eggs. But of what value is Pinterest to Marketers? And how can a Marketer use Pinterest as a guide to helping select...
Betty Crocker was social before social became all the rage. At this year’s WOMMA, the Keller Fay Group held up Betty Crocker as the first truly social brand. She had followers, she had sharing, she had conversations and engagements, and she...
In the findings of a report recently published on Mashable, Marketers seem to be using Twitter in a less than optimal way (as they put it ever so nicely). I know I’m one of the many that only tweets once a...
In our most recent RSW/AgencySearch survey, 87% of all the Agency principals surveyed stated that they use social media as part of their new business efforts, nearly a 30 point increase relative to 2009! Quite the increase!! But despite an...
Will Digital-Only Firms Survive? If you believe your peers, the answer is “no”. While we are seeing some improvement over the past 3 years in the numbers of Marketers that believe digital-only firms can survive, they are still very low...