Finding Better Agencies Blog
- Why Agency-Client Relationships Fail
- Agency of the Future: Discussion with Paul Roetzer of PR 20/20
- How to Find a Better Agency Without Looking
- Agency New Business Discussion with Omnicom Agencies
- Agency Client Relationships: What Makes Them Work, From The Marketer’s Mouth
- How Not To Fail at an Agency-Client Relationship
- Five Steps to a Better Ad Agency Search
- Our Agency Search Process
- Can Digital Only Firms Survive?
- Marketer and Agency Outlook for the Balance of 2013
Ad Age recently featured a story about an Agency Search panel conversation that took place at this month’s Mirren Business development conference in New York. A group of Agency Search consultants talked about the problems with today’s agency search world, specifically calling out issues related to the following: Transparency Procurement Confusing processes This panel left out [...]
I’ve seen it too often…during my 10 years as a CPG Marketer…during my 10 years working in the Agency world…and now as the head of a National Agency Search Firm: Lack of Alignment Clustering Up a Search for a New Agency Before you start any kind of search – whether it’s on your own or with [...]
Not too long ago there was a shift in power between retailers and marketers. The shift was driven by the fact that retailers owned the space and they muscled it up. Marketers had little say, and in the end what they were bringing to the table wasn’t so unique that a retailer couldn’t say to a marketer: [...]
We are at a cross road in the digital space. There are agencies that know where this world is going and there are those that are playing a game of digital 101 and aren’t very effectively taking their clients to the places they need to be. In a recent postby digital strategist Mark Smiciklas, he [...]
The ANA (American Association of National Advertisers) and the 4A’s recently issued a white paper outlining “best practices” in managing a search for a new agency. This blog post from a smaller agency (Off Madison Avenue) thinks that while most the principles are good (yet fairly predictable), they apply little to smaller agencies because bigger [...]
As the head of company that services agencies (by helping them find new business) I know how painful it can be for a firm that is involved in a search to not make the final cut. They pour their hearts into a search, dedicating lots of agency resouces, exciting the troops, and dreaming of someday [...]
We currently manage the business development efforts for close to 50 agencies – and speak with 100′s every month, so we have a good handle on what’s going on out in the agency world. Important to have the right firm With digital really coming of age and the complexities of managing in this space increasing, [...]
It has amazed me over the past year how much agencies involved in the searches we manage at RSW/AgencySearch are appreciative of the counsel we give them as they are working through the process of an agency search initiated by a Marketer. If they are so appreciative of what we would view as a necessary part [...]
Aside from finding an agency that has the talents and the expertise that aligns with your needs, chemistry is the next most important thing you need to qualify before you bring in an agency to represent you. I know it’s an obvious thing to say, but you’d be amazed at how many marketers don’t go [...]
At this year’s Mirren Agency New Business Development Conference, I learned that many mid-to-small agencies aren’t getting the attention of the “traditional/old school” search consultants. It appears that most of these agency search consultants tend to only focus on bigger agencies and if they are looking at smaller firms, it’s usually only those that are “hot”, like [...]
