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Finding Better Agencies Blog

sep 28

What a marketing agency’s website says about the agency.

Have you looked at your marketing agency’s website lately?  Are you even mentioned on the site? How does their blog look?  Is the last post months ago or just days ago?  Because if they’re selling you hard on the value of social media and content and they’re doing little-to-nothing to maintain their own presence, what […]

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sep 13

Ad Blocking: This Could Cause Trouble

Recently read this story about Ad Blocking and thought I needed to share. Here is a link to it in Ad Age…but in case you can’t get to the article, I’ve included it below.   This seems very real and very within reach.  It’s akin to the radar detector…technology builds platforms to find police traps.  Police […]

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sep 11

Hubspot’s Inbound 2015 – What a Show…And What a Response!

It was back in 2012 that I first experienced Hubspot’s Inbound conference. I was asked to speak on topics related to agency – marketer relationships. In 2012, I remember thinking “holy cow…this is like a serious revival…everybody’s drinking the kool-aid!”   Thousands of marketers and agencies hanging on the edge of everything told to them about […]

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sep 04

Infographic: Is Your Agency Future-Proofed?

Is your agency future-proofed? You’ve noticed: the advertising and marketing industry is in a period of game-changing evolution.  New challenges seem to develop every day. Our infographic, 8 Animal Traits You Need to Future-Proof Your Agency, describes how to make the most of the opportunities that industry changes will present. The infographic presents data from […]

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aug 24

Future Proof Tip for Your Agency – Be the Horse

We recently sent out a poster to 3,000 agencies, counseling them on how to ensure that they future proof their agency to secure longer term relationships with you. We identified 8 animal traits we believed agencies need to possess in order to best serve their marketing clients well into the years to come. A survey […]

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aug 19

11 Realities That Get In The Way of Agency Growth

We work with marketing agencies of all types and sizes – from Vancouver, British Columbia to Orlando, Florida and everywhere in between. All too often we run into agencies that have built their business on referrals and networking – with you marketers helping them along as you move from job to job…but eventually those opportunities […]

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aug 18

Watch Out for the “Be-All” Ad Agency

To specialize or not specialize…that is the question? I get asked that quite often by marketers trying to decide if they should bring in a specialty digital agency or media planning & buying agency to complement the work their full service ad agency is doing. My answer is typically the same:  “It depends”. Your marketing […]

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aug 11

Is Your Agency Future Proofed? 8 Animal Traits They Need!

You’ve noticed: the advertising and marketing industry is in a period of game-changing evolution.  New challenges seem to develop every day. Our infographic, 8 Animal Traits You Need to Future-Proof Your Agency, describes your agency should make the most of the opportunities that industry changes will present. The infographic presents data from RSW/US industry surveys […]

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aug 04

The Agency That Listens is the Agency That Cares

I was recently called out (in a good way) in an article by Bulldog Reporter’s Richard Carufel.  Richard attended this year’s Ad Age Small Agency Conference where I had the distinct pleasure of joining a panel that consisted of three other industry veterans, discussing the topic of agency new business. The one thing that set […]

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aug 02

RSW/AgencySearch Owner Mark Sneider Panelist at Ad Age Small Agency Conference

RSW/AgencySearch Owner & President, Mark Sneider, participated in the Ad Age Small Agency Business Conference on a four-member panel presenting strategies for winning agency new business. The panel discussion, “Breakout Strategies: Tips and Tactics for Winning New Business Now” focused on proven agency new business methods.  Topics ranged from engaging marketing decision makers to preparing […]

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