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Finding Better Agencies Blog

jan 27

In-House Limitations

In our latest 2017 New Year Outlook Survey Report, 64% of marketers tell us they are moving some of their marketing and agency business in-house. Agencies tell us the same. While in-house agencies can be a great way to cut costs, streamline communication, and control processes, they do have their limitations. In-house agencies can be […]

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jan 19

No Point in Making it Painful

Agency searches can be a painful process…if you let them be that way. They can (and should) be fun and exciting and rewarding experiences if managed correctly. Just like any process, it all boils down to making sure that what you put into the process is good quality stuff. Good things in…great stuff out. Bad […]

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jan 13

This AD is an Entirely New Animal

When I say “AD”, what do you think of? I’m guessing that you immediately go to advertising…watching an ad. Today, when I talk A & D, I’m thinking more in terms of Analytics and Data, two critical elements to the survival of marketers and their agency counterparts. If you don’t have a strong marketing partner […]

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jan 13

How Agencies of the Future Will (have to) Operate

Agencies of the future have to be a thing of today. Long gone are the days a marketing agency can rely on ad buys to fatten their coffers each year. No, we are living in the days of digital marketing, data-driven analytics, and knowledge experts who work as a team in marketing agencies today. It […]

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dec 16

What They Do Today Will Bite (or Benefit) You Tomorrow

I am a big believer in the “What They Do Today Will Bite (or Benefit) You Tomorrow” philosophy when searching for a new marketing agency. What do I mean by this you ask? What the agency does at every step of the review process is a reflection of how they will operate when you bring […]

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dec 16

Do the Due

Due diligence in an agency search is critical to the ultimate success of a great marketing agency partnership. I spent my entire last Saturday (and a good part of Monday) scouring nearly 250 websites for a search we’re managing for a credit union out West. It was painful. My eyes were popping out of my […]

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dec 09

Finding a New Agency Has Never Been So Easy!

Back in the day, finding a new agency required work. Today, finding a new agency is easier than ever. And I’m not plugging our no-cost search firm here…”believe me”. What I am talking about is the new world order called the Project Search. More and more of the agencies we represent on the agency new […]

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dec 02

Look Before You Walk…Align Before You Search

Align before you search.  Look before you walk. Some of this is self-serving, but frankly most of it is intended to help the marketer as he/she starts looking for a new marketing agency. Self-serving in that going back and forth to try and truly understand what a marketer wants when looking for a new agency […]

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nov 18

Trouble in Paradise for Agency-Client Relationships

Is there trouble in paradise?  Are marketers and marketing agencies headed for splitsville? What steps can be taken to transform a dysfunctional relationship to one that is more productive and keeps everyone happy? Evolve Or Perish Throughout North America and Europe, industry studies revealed that by not responding to the evolution of the brand/agency relationship, 60% of participants […]

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nov 18

Marketing Used to Be So Simple…So Easy

It’s a given that technology is going to drive the marketing of tomorrow. The key to success is knowing what technology and applications are going to be the winning venues for reaching consumers. Marketers have to meet consumers on the ground that they choose. More and more that ground is found in real time on […]

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