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Finding Better Agencies Blog

nov 11

Marketing Lessons According to Trump

So what marketing lessons can we learn as marketers and advertisers from the last 18 months? That bombastic wins the day? That division is the way to go? That hateful rhetoric is smart marketing? Don’t think so. What he has shown us is the importance of defining a positioning and staying true to a positioning […]

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nov 04

Four Things To Consider When Finding A Better Marketing Agency

A quick Google search will tell you there is no shortage of marketing agencies out there poised and waiting to find new clients. However, finding a marketing agency that is best equipped to serve your company’s unique marketing needs can be more complicated, and let’s face it, overwhelming. It is important to find an agency […]

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nov 04

Keeping Marketing Skills Current & Relevant

The number one problem marketing managers and agencies claim they are losing sleep over is that they are understaffed. Often this is another way of saying that, although technically they are staffed to capacity, many of their marketers lack the necessary skills and experience demanded by the latest digital marketing technologies. How Skilled Can Become Unskilled Digital […]

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oct 21

How to Avoid 5 Common Pitfalls in Agency / Client Relationships

At RSW, we are committed to search for the best in-class agencies for marketers to evaluate at no cost to the marketer. We are also committed to offering tips on enhancing current agency/client relationships. These five pitfalls are common and avoidable: Jumping On the Band Wagon with No Strategy – Content marketing is all the […]

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oct 07

What Your Agency of the Future Should Look Like

Had an opportunity not too long ago to present to a group of agencies in Scotland on the topic of “Agency of the Future”. We survey you marketers and agencies 3-4 times throughout the year – and have been doing it since the start of the business in 2005. That experience, and the experience in […]

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oct 07

The Search is on…Tips on Finding Better Marketing Agencies

Although you have been with your current agency for some time, your sales are flat and you feel generally unsatisfied with the work. The time has come to find a better marketing agency. Unsure how to move forward in your search, these pointers may be helpful when choosing your next agency. What to think about and what actions […]

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sep 30

The Challenge for PR Firms

A half a dozen years ago, the challenge for PR firms was: who owned social media? The traditional agency, the new up and coming social media firms, or PR agencies? PR firms, historically the kings and queens of content, were suddenly thrown into a position where they didn’t know what to do…do they jump into […]

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sep 30

Finding A Good Strategic Agency Partner

A good strategic agency partner understands that the underlying foundation of any good relationship is solid ROI increases for both parties involved. To achieve this shared partnership ‘goal’, marketers must have a solid grasp of their objectives, their challenges, and their opportunities.  And, most importantly, marketers must have a compatible agency partner. Both parties need […]

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sep 22

Think Small….Get Small

Think small…get small holds true for marketing agencies just as much as it holds true for marketing clients. We just found out that one of our marketing agency clients won a major piece of business with a firm many hundreds of miles away from their shop.  The agency had historically had most of its business […]

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aug 31

6 Signs That It’s Time to Change Your Agency

Hiring a marketing agency is one of the most important decisions you make for your business. The relationship has huge potential to impact your bottom line. In a perfect world, you find an agency that meets all of your needs and more. But in reality, these relationships don’t always last. Here are 6 signs that it’s […]

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