In this year’s 2022 New Year Outlook survey we asked marketers and agencies about the use of in-house agencies. With one exception, signs point towards the trend we saw in last year’s report: marketers’ reliance on in-house agencies seems to...

This year’s 2022 New Year Outlook Report appears to be all about the contrasts – particularly in some areas of spending expectations. Last year brought an unwelcome helping of gloom and doom from marketers, as only 41% expected to see...

Could there be a potential shift in the sphere of influence when it comes to the marketer-agency relationship? The symbiotic advertising agency/marketer relationship has always been fraught with a certain level of division.  But as RSW’s 2022 New Year Outlook...

In our recently released 2022 New Year Outlook Report we interviewed both marketers and marketing agencies to get their perspective on what 2022 might look like. To download the 2022 New Year Outlook Report directly, click here   In the...

We recently ran an agency search for a large Texas-based health system looking for special project work help – wanting to still maintain their long-standing (and happy) relationship with their marketing agency. The search wasn’t to replace the existing agency....

As we roll out of another fun-filled year, there are at least 3 things we can all be thankful for. As we all know, the world of finding best-in-class agencies is one of constant change and, ideally, improvement. Marketers like...

The In-house Conversation – Minus The Glitz Most of the conversation around marketing trends centers on the “flashier” parts of the industry: let’s be honest, big-budget Super Bowl ads with all their glitz are going to draw a couple more...

In February we invited a number of marketing clients who had used RSW/AgencySearch (to find better agencies), to a virtual conference to talk about their experience working with our firm. We also explored a variety of other topics relative to...

As brands shifted, adapted, and sometimes stumbled their way through the last 12 months, another trend reinforced the need for new thinking in the marketing wing: CMOs are on the move like never before. A recent article in AdAge pegs...

I recently interviewed three, high level marketing executives about their plans for post pandemic marketing and what they thought would look the same as it has during the pandemic. All three of the marketers used RSW/AgencySearch to help them find...