Monthly Archives: August 2011

Some people like to make sure they check out all the options before they make a purchase.  I love my wife dearly…but she’s one of those.  While it’s certainly the thorough way to manage a purchase, I’m not sure it’s...
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We’ve all seen it before…agencies bringing out all the stops during a presentation…lulling marketers into a false sense of feeling like they are (and will always be) #1 in the eyes of the agency. Then shockingly… reality sets in. The...
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It has amazed me over the past year how much agencies involved in the searches we manage at RSW/AgencySearch are appreciative of the counsel we give them as they are working through the process of an agency search initiated by a...
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In a recent survey (featured in e-Marketer and MediaPost) we conducted with one of our agency clients, Web Liquid, we found that most marketers aren’t using terribly sophisticated tools to monitor social media activity. Consequently marketers aren’t terribly satisfied with...
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I often tell our advertising agency clients that “all you guys do the same “$#@!*”.  I then go on to say…at the end of the day, what really matters is the thinking and ideas and strategy and planning that goes...
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Just completed our first (of four) webinars from our series “A View from the Marketer’s Eye”. The audience for this particular webinar was primarily Agencies, but thought you might like to give a listen to some of the things we...
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It’s been a great week for our friends at StruckAxiom.  The agency with offices in Salt Lake, Portland, NYC and LA, was recognized by two leading industry publications for its amazing digital and creative work. AdAge named StruckAxiom the winner...
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