Monthly Archives: May 2012

Ad Age recently featured a story about an Agency Search panel conversation that took place at this month’s Mirren Business development conference in New York. A group of Agency Search consultants talked about the problems with today’s agency search world, specifically...
Continue Reading →
Frustrated with the same old from your agency?  Have they taken you to Facebook, Twitter, LinkedIn and that’s the end of the story? Are most of the “conversations” you’re having very one way?  “Likes” are good, but they aren’t a...
Continue Reading →
Social may be all the rage, but social media isn’t really all that social. At this year’s WOMM-U (Word of Mouth Marketing – University) conference in Chicago, speakers gave pause to the 100’s of digital marketing agency attendees as they told them that their little...
Continue Reading →
It’s a case of “doing” versus “thinking”. Simply doing without thinking is easy.  Taking the time to think and process and creatively/smartly respond is a heck of a lot harder than simply “answering”. The more you can analyze prospective Agencies’...
Continue Reading →
During this week’s Mirren Agency New Business Development Conference a roundtable of CMOs from Kayak, ESPN, and Time Warner Cable spoke about Agency-Client relationships. One of their discussion points centered on the importance of providing good feedback to Agencies –...
Continue Reading →
Just left the Mirren Business Development Conference in NYC – 300 Agencies from across the country. Great energy, great insights, a lot of great talent. During one of the breakout sessions there was some discussion about the value of Agency specialization....
Continue Reading →