Monthly Archives: August 2012

I’m surprised to find that few Marketers have ever used a firm to find marketing agencies. Most have picked up marketing agency recommendations from friends or co-workers…which is perfectly fine. Some carry their old firm into a new job…again, can...
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“To have a relationship…you need all three”. The words of Paul Chibe, AB InBev’s Top U.S. Marketer in today’s Ad Age. All three are strategic planning, account service, and creative. McGarryBowen was hired and fired in 8 months.  A “WR” in the...
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It’s easy to shoot for the moon, reach for the sky, want more than you really need…but let’s be realistic. Especially when you’re searching for a new marketing agency. Too often I see marketing firms we represent on the business...
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This is a short, sweet post as its topic is a simple one: Alignment When initiating a search, whether it be on your own, or with a firm like RSW/AgencySearch, it is critical to get internal alignment on elements central...
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In a recent post by Tom Martin, he provides a list of “tips for pitching” from the Client’s side of the table. These tips, while certainly valuable to the marketing firm, are also a great tool for marketers looking to...
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My daughter uses Pinterest to create make-up boards, learn about dying her hair with Kool-Aid, and making rubbery eggs. But of what value is Pinterest to Marketers?  And how can a Marketer use Pinterest as a guide to helping select...
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