Earlier this year we partnered with the Mirren Business Development Group to develop a “definitive guide” to agency new business development tools.
I should have shared it with you then…but didn’t think to do it.
Just stumbled back across the guide on our sister company’s site and remembered that it was something I wanted to do.
While much of it is focused on helping new business folks in agencies do their job better…there is a good deal of worthwhile information about technology offerings that could prove of value to you, the marketer.
There might also be some interesting tidbits in the guide that will give you a glimpse inside the world of agencies – some fun and some just plain interesting.
Download The 2013 Mirren-RSW/US Definitive Guide to New Business Tools Here
Some of the things you’ll find in the guide:
While social media is an extremely popular tool for agency new business (used by 87% of agencies), only 18% think it’s effective.
And can you guess what the most over-rated of all the social media tools used for new business is? If you guessed Facebook, you’re correct.
It’s too personal and not useful for prospecting.
Any guess on the most over-rated CRM?
Agencies tell us it’s Salesforce.
They think it’s too complex, too expensive, and not designed for the agency world.
And the most over-rated presentation software? Prezi.
Agencies complain of it crashing, it being too distracting, and too hard to edit.
With so many new business tools popping up every day, how does one know what’s best for their agency’s new business needs?
The Definitive Guide houses information gleaned from close to 300 agency executives about the effectiveness of different new business tools they use to support their business.
The list is deep and it cuts across a variety of different categories, so grab a cup of coffee, or a stiff one and enjoy the ride!