Monthly Archives: June 2015

There once was a day when agencies were the kings. Marketers mostly sought out the likes of Burnett, Ogilvy, Needham Harper Steers, JWT…and the agencies knew it.  Not saying they didn’t have to impress and work at it, but it...
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Your brand has one…or it should have one. A point of difference (POD) is what every brand or service strives to achieve.  In a sea of sameness, you want to bring your end users real value and a meaningful reason...
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