Monthly Archives: June 2015

Just read an article about traditional agency search consultants and how they are now in a squeeze because they haven’t adjusted and changed with the times – with how you, the marketer, are managing your business and your agency relationships....
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There once was a day when agencies were the kings. Marketers mostly sought out the likes of Burnett, Ogilvy, Needham Harper Steers, JWT…and the agencies knew it.  Not saying they didn’t have to impress and work at it, but it...
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Having now managed over 30 searches for brands like Mariano’s, Mercy Health, Jack-in-the-Box, Duck Tape, Mizkan Foods, Cayman Islands, and Motorola, we haven’t seen it all…but we’ve seen quite a bit. Here are some of the “best of the worst”...
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Your brand has one…or it should have one. A point of difference (POD) is what every brand or service strives to achieve.  In a sea of sameness, you want to bring your end users real value and a meaningful reason...
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