Monthly Archives: December 2015

We at RSW/AgencySearch and our sister company RSW/US have been conducting surveys among marketers and agencies for the past 10 years. We’ve seen some attitudes and behaviors change.  We have also seen a lot of behaviors and attitudes stay the...
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I was on the phone with a national advertiser yesterday who brought an agency on board without a review. The principal of this agency did a great job of convincing this marketer that his agency had all the parts and pieces...
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Watching a marketing agency search all the way ’till the end is critical to seeing just how engaged a marketing agency really is. I am a big believer in a 360 degree review of agencies when in a pitch/review process....
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A good agency partner must be a good listener. Unfortunately, listening is a skill that few agencies have effectively mastered. In our Marketer surveys we run annually (and can be found on our site: www.rswagencysearch.com/resources/survey-results) you consistently tell us year...
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