Monthly Archives: September 2017

Changing out marketing agencies can be a handful. There are personalities that have to be dealt with (both the old and the new firm).  There are assets that have to be transitioned.  There’s intellectual capital that goes away and needs...
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It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait that your marketing agency needs to possess to future-proof your business, as well as  theirs. One reason ants are inspirational is...
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Is your agency a Mountain Goat? We survey you Marketers regularly, and one of the questions we often ask is: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying...
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  • Choices
There are some basic principles that always play predictably among consumers. Consumers never like to be told how they should feel. Consumers like it when products make it easier and save time. Consumers like choices.  They feel like they are...
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  • Agency of the future
A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point...
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