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Monthly Archives: January 2018
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ROI – Agencies and Marketers Don’t Agree
January 12
Advertising
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Advertising Agencies
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Agency Search
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In our recently released, 2018 Marketer-Agency New Year Outlook Report, marketers and agencies are not aligned when it comes to the importance of measuring ROI. Marketers expect and want to be able to justify all of their spending. 77% of...
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