Monthly Archives: February 2018

  • Truth
Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...
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Treat your hospital like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your hospital needs to operate like the best-in-class in any of these categories. It’s not enough to just have a...
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  • positioning
Ever looked at a marketing agency website and try to determine what their positioning is? I just left a marketing agency conference in Nashville (quite the exciting town!).  Topic was agency positioning. One of the things David Baker, the consultant...
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Are you and your agency pushing your brand and its marketing as far as you can? The Back Story There really is no reason why you shouldn’t be pushing your agency, they shouldn’t be nudging you, and ultimately see the...
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Are you and your agency thinking about your hospital brand like it’s a consumer packaged goods brand (e.g. like Crest, or Coke, or Tyson)? There really is no reason not to be thinking about it in those terms. Consumer brands...
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  • change
In our 2018 RSW/AgencySearch New Year Outlook Report, we unearthed changes and shifts in the market that might have bigger, full service shops a bit concerned. Today, more so than years past, marketers are looking to fill voids left by...
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  • agency search consultant
The chance I take as an agency search consultant when I manage a search for a marketing client is that I risk not making a dime. Not a position many would want to put themselves in! When a marketer engages...
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