Monthly Archives: April 2018

Are you and your agency thinking about your credit union brand like it’s a consumer packaged goods brand (e.g. like Crest, or Coke, or Tyson)? There really is no reason not to be thinking about it in those terms. Consumer...
Continue Reading →
Is how they look today a foreshadowing of how they will operate tomorrow? This is one of the principles I follow when I’m managing a search for a marketing client. And one of the principles I share with our marketing...
Continue Reading →
In 2015, we published an Infographic called “The 8 Animal Traits You Need to Future Proof Your Agency”. Little did we know that only two years later, the world of advertising and marketing would be turned upside down and many...
Continue Reading →
Ever been involved in a final pitch presentation where the agency doesn’t bring in the agency team that is going to work on your business? How do you feel? Important because they’re all the high flyers from the agency?  Or...
Continue Reading →