Monthly Archives: April 2018

I suspect some of you have opted to not work with us because of our “no cost” approach to helping marketers find new agencies. With our unique model, marketers pay nothing for us to manage the search.  We take a...
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Treat your Credit Union like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your credit union needs to operate like the best-in-class in any of these categories. It’s not enough to just...
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Are you and your agency thinking about your credit union brand like it’s a consumer packaged goods brand (e.g. like Crest, or Coke, or Tyson)? There really is no reason not to be thinking about it in those terms. Consumer...
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Is how they look today a foreshadowing of how they will operate tomorrow? This is one of the principles I follow when I’m managing a search for a marketing client. And one of the principles I share with our marketing...
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In 2015, we published an Infographic called “The 8 Animal Traits You Need to Future Proof Your Agency”. Little did we know that only two years later, the world of advertising and marketing would be turned upside down and many...
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Ever been involved in a final pitch presentation where the agency doesn’t bring in the agency team that is going to work on your business? How do you feel? Important because they’re all the high flyers from the agency?  Or...
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