Monthly Archives: February 2019
In working with a few of our agency clients, I’m sometimes asked whether I’m bearish or bullish on the future of the marketing agency world. The answer I’ve given lately is that I’m neither. The agency world will remain strong...
Recently, the agency search world has felt rumblings of an unfortunate trend: some agency pitches are becoming an arms race to see who can cut the most cost, rather than who makes the best fit for the client. These rumblings...
Mark Sneider, President of RSW/AgencySearch, presents findings and his perspective in a recent webinar based on the results from the 2019 New Year Outlook survey report. The webinar was a manageable, 20 minutes long. The survey, conducted among marketers and...
One of our favorite lines at RSW/AgencySearch is “good inputs, great outputs.” The concept is intuitive enough, and our world of searching for agencies for marketing clients is a perfect real world example. We have to make certain the inputs...
When we run searches, one thing we value in challenge document responses is an agency that can really break the mold creatively without going off the rails. We appreciate the agencies that take time to create a tailored solution that...