Hiring a marketing agency is one of the most important decisions you make for your business.
The relationship has huge potential to impact your bottom line. In a perfect world, you find an agency that meets all of your needs and more.
But in reality, these relationships don’t always last.
Here are 6 signs that it’s time to change your agency:
The scope has changed
You are changing gears with your strategy. Even if you’ve been happy with your agency’s work in the past, they might not have the resources or specialization needed to handle the new projects you have in mind.
You want things they can’t deliver
You’ve done your research and you know what’s best for your business. When you bring ideas to your agency about new analytical tools and strategies, you’re met with radio silence or empty promises. They say that it’s something they can work toward down the road, but you don’t have time to waste.
You’re not seeing results
Even after giving it some time to gain traction, you’re just not seeing the results you need. The work they’re doing isn’t moving the needle enough and you have to try something else.
It’s a full-time job
You hired an agency to help you, to take some work off your team’s plate. It’s probably time for a change if, instead, it seems like managing your relationship is a full-time job.
You could do the work yourself
If you feel like you could do the work you hired the agency to do – and maybe you even do it better – it’s time to move on.
You’ve already started looking
All those cold calls you’re always getting from agencies? You’ve stopped hanging up and started listening. When you’re curious enough to spend your time learning about what the competition has to offer, you’re ready for a change.
Sometimes, relationships with agencies just don’t work out.
Even those that start strong can lose steam over time. It’s important to recognize the warning signs and make a change before the relationship unravels.
Are you thinking about looking for a new marketing agency?
Contact us to find out how we can help you start the process of searching. We’ve managed over 30 new agency searches for companies large and small, and can help you find the right partner.