Came across a group recently that might be of benefit to you, the Marketer.
With increasing pressure on generating solid returns on production, media, and advertising investments, I thought these services offered some very unique solutions that can help you improve your effectiveness as a marketer or procurement specialist.
This group, Advertising Advisory Group (AAG), has assembled a team of best in class experts with global experience in 85 countries that can help you:
- Optimize advertising and content production spending across all media platforms (www.aprco.com)
- Improve contractual relationships with agencies to create more equitable compensation structures (www.adauditintl.com)
- Get more impact from your media spend by analyzing the placements made by your agency (www.m-iq.com)
This link is a downloadable one-pager that outlines their offering in a little more detail. There is also contact information in case there’s interest in learning more about their services.
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