Came across a group recently that might be of benefit to you, the Marketer.

With increasing pressure on generating solid returns on production, media, and advertising investments, I thought these services offered some very unique solutions that can help you improve your effectiveness as a marketer or procurement specialist.

This group, Advertising Advisory Group (AAG), has assembled a team of best in class experts with global experience in 85 countries that can help you:

  • Optimize advertising and content production spending across all media platforms                (
  • Improve contractual relationships with agencies to create more equitable compensation structures (
  • Get more impact from your media spend by analyzing the placements made by your agency (

This link is a downloadable one-pager that outlines their offering in a little more detail.  There is also contact information in case there’s interest in learning more about their services.

It is definitely worth a look.