Posts filed under: Advertising Agencies

Independent agencies are on the rise. The future favors independents over agencies tied to big networks. While there was a day, in pre-pandemic times, when size seemed to matter. Not going with a larger, networked firm seemed to mean that...
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You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now...
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Is how they look today a foreshadowing of how they will operate tomorrow? I believe that what you see at any point during the agency evaluation process…is what you’ll get if you bring them on board. This is one of...
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The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the review. At that point, we’ve narrowed the list down to a group of (typically) 3 final agencies for the marketer...
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There’s a line we like to cite when talking about, or even to, the agencies that we deal with. “At the end of the day, all agencies do the same stuff.” Surprising to hear from an agency search firm? After...
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In the world of marketing (and business at-large, for that matter), it’s a long-held truth that bigger is nearly always better: big revenue, big accounts, big names…you get the big idea. When it comes to marketing agencies, I say, “let’s...
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We have been helping marketers find new agencies since 2010.  All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the...
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It doesn’t take a mechanic to recognize most parts of a car when looking at your car. You know a window from a tire, and (hopefully) you know the brakes from the gas pedal. Likewise, any good marketer is able...
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How can we help you find a new marketing agency? Our team at RSW/AgencySearch talk a lot about agencies in these posts and we talk about marketing agency-client relationships in these posts and we talk about how to best find...
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Just got off the phone with one of our Agency clients at RSW/US who was asked directly by a Marketing prospect to participate in an RFP on a quick turnaround.  Not starting with the greatest amount of respect…wouldn’t you say?!...
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