Why is your agency, your agency? Or, in the case of larger rosters, what role does each agency play in your larger plan? If you have a readily available answer, then more power to you. But many times, the answer...

Finding a best-in-class agency is no easy task. What is easy, is pulling together a list of agencies that show up in searches.  Or building a list of agencies that come to you from referrals. Problem with this approach is...

The last several years of marketing in our world of managing agency searches for our marketing clients have been a constant push-and-pull of in-house marketing vs. external agencies. Like clockwork, the trends flow as follows: brand leaders outsource work to...

In February we invited a number of marketing clients who had used RSW/AgencySearch (to find better agencies), to a virtual conference to talk about their experience working with our firm. We also explored a variety of other topics relative to...

As brands shifted, adapted, and sometimes stumbled their way through the last 12 months, another trend reinforced the need for new thinking in the marketing wing: CMOs are on the move like never before. A recent article in AdAge pegs...

I recently interviewed three, high level marketing executives about their plans for post pandemic marketing and what they thought would look the same as it has during the pandemic. All three of the marketers used RSW/AgencySearch to help them find...

What’s next marketers? What’s left to say about the last 12 months? As marketers readjust to the latest readjustments (which themselves were adjusting to previous adjustments), our New Year Outlook report hopefully proved a valuable tool for sifting through surface-level...

In 2015, 50% of marketers stated in our New Year Outlook survey report that they used 2 or fewer marketing agency partners to support the needs of their business. In our most recent New Year Outlook survey report, that number...

In our recently released 2021 New Year Outlook survey report, we learned a little bit about the psyche of marketers and agencies as it related to attending conferences and trade shows in this new virtual environment. We also learned a...

Marketing analytics is a hot topic these days.  Challenge is, there is so much out there, and not all agencies are diving down deep into what you need as a marketer to support your business. More and more marketers are...