Posts filed under: Advertising

In a recent AdWeek article, Wunderman reveals their newest way to circumvent the growing movement for marketers to bring agency services in-house: Create an agency that can work inside the four walls of their client’s business. Here’s what I see...
Continue Reading →
Ran across a great piece in Adweek the other day called “Why Traditional Agency Model is Struggling to Keep Up With Demand”. Here are some of the highlights that might prove relevant to your agency relationships: “The agency of the...
Continue Reading →
  • Category Experience
Category experience is something that every marketer we have worked with seems to want in a new agency. Jack-in-the-Box wanted fast food experience. Roundy’s wanted grocery experience. Mercy Health wanted hospital experience. Motorola wanted durable goods/B2B experience. Name your category...
Continue Reading →
Does your marketing agency really understand your hospital brand? Does your marketing agency treat you in a way that allows them to put you in a space that is unlike any other hospital or healthcare offering in the market. I’m...
Continue Reading →
Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...
Continue Reading →
Treat your hospital like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your hospital needs to operate like the best-in-class in any of these categories. It’s not enough to just have a...
Continue Reading →
Ever looked at a marketing agency website and try to determine what their positioning is? I just left a marketing agency conference in Nashville (quite the exciting town!).  Topic was agency positioning. One of the things David Baker, the consultant...
Continue Reading →
Are you and your agency pushing your brand and its marketing as far as you can? The Back Story There really is no reason why you shouldn’t be pushing your agency, they shouldn’t be nudging you, and ultimately see the...
Continue Reading →
Are you and your agency thinking about your hospital brand like it’s a consumer packaged goods brand (e.g. like Crest, or Coke, or Tyson)? There really is no reason not to be thinking about it in those terms. Consumer brands...
Continue Reading →
In our 2018 RSW/AgencySearch New Year Outlook Report, we unearthed changes and shifts in the market that might have bigger, full service shops a bit concerned. Today, more so than years past, marketers are looking to fill voids left by...
Continue Reading →