Posts filed under: Advertising

  • Truth
Spoke with a brand new client the other day who shared with me his feelings about our claim of “no cost”. He said, “I have to admit, the ‘no cost/high value’ claim felt a little suspect to me.” He went...
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Treat your hospital like it’s a retailer. Pick your retailer.  A grocery retailer, a sandwich shop, a clothing retailer…you choose. Your hospital needs to operate like the best-in-class in any of these categories. It’s not enough to just have a...
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  • positioning
Ever looked at a marketing agency website and try to determine what their positioning is? I just left a marketing agency conference in Nashville (quite the exciting town!).  Topic was agency positioning. One of the things David Baker, the consultant...
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Are you and your agency pushing your brand and its marketing as far as you can? The Back Story There really is no reason why you shouldn’t be pushing your agency, they shouldn’t be nudging you, and ultimately see the...
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Are you and your agency thinking about your hospital brand like it’s a consumer packaged goods brand (e.g. like Crest, or Coke, or Tyson)? There really is no reason not to be thinking about it in those terms. Consumer brands...
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  • change
In our 2018 RSW/AgencySearch New Year Outlook Report, we unearthed changes and shifts in the market that might have bigger, full service shops a bit concerned. Today, more so than years past, marketers are looking to fill voids left by...
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  • agency search consultant
The chance I take as an agency search consultant when I manage a search for a marketing client is that I risk not making a dime. Not a position many would want to put themselves in! When a marketer engages...
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In our recently released, 2018 Marketer-Agency New Year Outlook Report, marketers and agencies are not aligned when it comes to the importance of measuring ROI. Marketers expect and want to be able to justify all of their spending. 77% of...
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  • waning enthusiasm
We are about to release our 2018 Agency and Marketer New Year Outlook survey report. In advance of the release, I thought I’d preview one of the more interesting findings coming out of the study. For years, agencies have been...
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With the release of our 2017 RSW/AgencySearch Agency-Marketer New Business Report, several stats are worth noting, specifically around an agency’s new business director efficacy and tenure. One of the initial questions we asked agencies was “Have you hired a full-time...
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