Some people like to make sure they search all the options before they make a purchase. While it’s certainly the thorough way to manage a purchase, I’m not sure it’s terribly efficient. At some point there is a diminishing return...
Was with a prospective agency client the other day on the lead generation side of our business and he made the comment “don’t hire a dog and then do your own barking” – in his world meaning, don’t hire a...
Marketers typically come to RSW/AgencySearch for one of a few reasons: They feel like their current marketing agency isn’t keeping them ahead of the curve. The marketer wants to move forward, but the agency is stuck back in time. They’re...
I posted last week on the pitch process in part 1 of the Pesky Pitch Process. Little did I know that this week, the 4As would be publishing their own survey report on the topic. Tell ya’ what, pitches must...
Globally, 86% of agency respondents find the agency pitch process excessively time and cost exhaustive and 64% of agency respondents find pitching damaging to agency culture. Funny how things haven’t changed – a post I wrote about a year ago...
So here is what ChatGPT tells me AI is good for (as it relates to your world, Marketers) – a good read and helpful read: AI for marketing can be a powerful strategy to enhance various aspects of your marketing...
Just kicked off a new relationship with an agency on the agency new business side of our business. During the kick-off, we talked about their clients and the things they did for them – and what their clients’ businesses looked...
Having a transactional relationship with an agency can be a good thing for some agencies and some marketers. The agency wins because there’s a steady stream of new projects that the client needs completed. Client wins because they’re hopefully not...
In a recent AdAge article about the agency pitch process, it is argued that the pitch process needs to change because it is too taxing and emotionally and fiscally draining for agencies. Globally, 86% of agency respondents find pitching excessively...
I tell agencies to remember that in the eyes of the marketer, how you look today could be a reflection of how you’ll operate tomorrow. It’s true and valid. And it’s something that you, the marketer, should remember as you...