There’s a line we like to cite when talking about, or even to, the agencies that we deal with. “At the end of the day, all agencies do the same stuff.” Surprising to hear from an agency search firm? After...
We have been helping marketers find new agencies since 2010. All of the searches we have run have some common threads to them. Spending levels Most of the marketers we represent are mid-to-small spend marketers that either don’t have the...
How can we help you find a new marketing agency? Our team at RSW/AgencySearch talk a lot about agencies in these posts and we talk about marketing agency-client relationships in these posts and we talk about how to best find...
Just got off the phone with one of our Agency clients at RSW/US who was asked directly by a Marketing prospect to participate in an RFP on a quick turnaround. Not starting with the greatest amount of respect…wouldn’t you say?!...
We’ve all seen it before…the ole bait ‘n switch. Agencies bringing out all the stops during a presentation…lulling marketers into a false sense of feeling like they are (and will always be) #1 in the eyes of the agency. Then...
Agency burnout is nothing new. Creatives have been burning the candle at both ends forever. And as I’m sure some of you reading this can attest, either from dealings with agency staffers or a previous professional life of your own....
In this year’s 2022 New Year Outlook survey we asked marketers and agencies about the use of in-house agencies. With one exception, signs point towards the trend we saw in last year’s report: marketers’ reliance on in-house agencies seems to...
This year’s 2022 New Year Outlook Report appears to be all about the contrasts – particularly in some areas of spending expectations. Last year brought an unwelcome helping of gloom and doom from marketers, as only 41% expected to see...
Could there be a potential shift in the sphere of influence when it comes to the marketer-agency relationship? The symbiotic advertising agency/marketer relationship has always been fraught with a certain level of division. But as RSW’s 2022 New Year Outlook...
In our recently released 2022 New Year Outlook Report we interviewed both marketers and marketing agencies to get their perspective on what 2022 might look like. To download the 2022 New Year Outlook Report directly, click here In the...