Our sister company, RSW/US just released an eBook about agency new business that I thought you might find interesting as it will give you a bit of a glimpse into the world of the agency people who are “stalking” you.
“10 Agency New Business Questions” eBook is a series of posts interviewing individuals who’ve found success heading new business at their respective agencies.
These interviews took place over the course of 2014, with each individual answering the same 10 questions on their new business process, tools and reasons for success.
Having this perspective might help you see the agency world a little more clearly and give you some perspective that can help sort out the value that different agencies can bring to your party.
You can download it here.
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