Let’s hope that what we’re hearing more of is true, so the season can be one of happiness and not one of more concern…that you marketers are seeing signs of life and planning for a more “normal” 2024 relative to...

A brand’s positioning is one of the single most important things that impact the success of a business. I experienced this first-hand with our own firm, RSW/AgencySearch and its positioning. I knew there were a million agency search consultants out...

At RSW/AgencySearch we believe “good inputs deliver great outputs” when it comes to searching for the best marketing agencies for your business. We also believe that when searching for marketing agencies, garbage in will get you nothing more than garbage...

Relying on hope – to find a better marketing agency if your current agency is falling down isn’t the best strategy. Looking at agencies without a clearly defined scope of what you’re after is no way to find your next,...