Posts filed under: Agency Search

Not the A, B, C’s, but the X, Y, Z’s of conducting a great search. Meaning the things you should avoid when trying to manage a search on your own. Falling in love during your search Don’t fall in love...
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Finding a best-in-class agency is no easy task. What is easy, is pulling together a list of agencies that show up in searches.  Or building a list of agencies that come to you from referrals. Problem with this approach is...
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In February we invited a number of marketing clients who had used RSW/AgencySearch (to find better agencies), to a virtual conference to talk about their experience working with our firm. We also explored a variety of other topics relative to...
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What’s next marketers? What’s left to say about the last 12 months? As marketers readjust to the latest readjustments (which themselves were adjusting to previous adjustments), our New Year Outlook report hopefully proved a valuable tool for sifting through surface-level...
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In 2015, 50% of marketers stated in our New Year Outlook survey report that they used 2 or fewer marketing agency partners to support the needs of their business. In our most recent New Year Outlook survey report, that number...
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In our recently released 2021 New Year Outlook survey report, we learned a little bit about the psyche of marketers and agencies as it related to attending conferences and trade shows in this new virtual environment. We also learned a...
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Marketing analytics is a hot topic these days.  Challenge is, there is so much out there, and not all agencies are diving down deep into what you need as a marketer to support your business. More and more marketers are...
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In our most recent 2021 New Year Outlook survey report, only 41% of marketers indicated that their overall ad spending would increase “significantly” or “somewhat” in 2021 – a significant drop-off from previous years. Lower levels of marketing spending anticipated...
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Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...
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While it isn’t exactly a retreat from in-house agencies, there are signs that managing an in-house team isn’t the panacea many marketers thought it would be. What was an apparent tidal wave of marketers shifting agency activities in-house, now appears...
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