Posts filed under: Agency Search

In our most recent 2021 New Year Outlook survey report, only 41% of marketers indicated that their overall ad spending would increase “significantly” or “somewhat” in 2021 – a significant drop-off from previous years. Lower levels of marketing spending anticipated...
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Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...
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While it isn’t exactly a retreat from in-house agencies, there are signs that managing an in-house team isn’t the panacea many marketers thought it would be. What was an apparent tidal wave of marketers shifting agency activities in-house, now appears...
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COVID has  taken its toll on the enthusiasm among marketers and agencies when it comes to investing in non-marketing portions of their businesses. These reductions in spending can have the effect of either put a lot of pressure and strain...
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I present a webinar to new marketing agency clients on how to avoid a marketing agency’s worst nightmare when involved in a marketing agency search. I tell agencies to remember that in the eyes of the marketer, how you look...
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Good help can be hard to find The goal of every search we conduct is to find a match that will yield results for your business for years to come. It’s something we strive for, and it’s something we achieve....
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“I was very skeptical.” A quote from a CMO client of ours…right after we completed a successful agency search for his company. He was highly skeptical going in, but a huge believer coming out. In fact, he’s such a believer,...
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Some say putting all your eggs in one fully integrated agency’s basket is bad business. Some prefer to keep core disciplines separate feeling like they need/want best-in-class firms to support specific areas of their business. We just finished up a...
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It is a New Year.  Time for a New Plan? Don’t look now, but we’ve reached the final month of 2020.  As we’re hurtling toward year’s end, you’re likely in the midst of looking ahead to what the New Year...
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The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the review. At that point, we’ve narrowed the list down to a group of 3 final agencies for the marketer to...
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