Posts filed under: Agency Search

When you make an investment, you expect to see results; hiring a marketing agency should be no different. That’s why it continues to surprise us that a significant gap exists between the respective expectations and priorities of agencies and marketers...
Continue Reading →
One of the easiest things to look for in a new agency is a category fit. When you work in CPG, for example, you want to see sales lift numbers and experience with branding and marketing packaged goods. But is...
Continue Reading →
Last week we talked about something called “Silly Season,” the time of year when marketers look to make an agency change as part of their New Year adjustments. We cautioned against making a change for its own sake, as too...
Continue Reading →
It’s the beginning of a new year, which means a few silly (and not so silly) things: Your last few weeks have hopefully been spent relaxing and recharging with friends and family Your New Year’s Resolutions are likely still alive...
Continue Reading →
I just left an agency search where the client was insistent on bringing in two agencies I recommended against bringing in. One was very tactical and one was limited in depth of experience in the sector the client operated in....
Continue Reading →
It doesn’t take a mechanic to recognize most parts of a car. You know a window from a tire, and (hopefully) you know the brakes from the gas pedal. Likewise, any good marketer is able to spot the biggest red...
Continue Reading →
Thanks to our work on agency searches, we hear a wide variety of questions asking us for tips on how to fine-tune the process. For all the companies looking to make the search easier and more painless, a surprising number...
Continue Reading →
I’ve been helping marketers look for best-in-class marketing agencies since the start of 2010 when we helped Citrix look for a new digital media planning & buying firm (they’re still working with them today). Not unlike Citrix, the 35+ marketers...
Continue Reading →
Being too “agency-like” is no longer an advantage for marketing agencies. But being agile and nimble is an advantage for marketing firms. With more marketers moving work in-house and more marketers using project work to “sample” agencies, no longer are...
Continue Reading →
It’s often said that the only constant is change, and this certainly applies to our world of agencies and marketers. The value of an agency and of a client, for that matter, can now be measured more in its ability...
Continue Reading →