Posts filed under: Agency Search
In a recent Adweek article, they discuss a study that indicates 40% of marketers do not trust their media agency. Partnership trust has declined 11% over the past two years. This is not only a problem for agencies, it’s also...
Is how they look today a foreshadowing of how they will operate tomorrow? I believe that what you see at any point during the agency evaluation process…is what you’ll get if you bring them on board. This is one of...
I’m sure you all have been reading about the move to take agency work and move it in-house. We’ve seen it first hand with the agencies we represent on the agency new business side of our business. On the surface,...
Just read an article about traditional agency search firms and how they are being squeezed because they haven’t adjusted and changed with the times. You, the marketer are changing, your needs are changing in how your managing your business and...
If you’re like most marketers, you probably get a large number of calls each week from marketing agencies. It can be annoying, I’m sure. But if you look and listen carefully, it’s pretty easy to sort out the agencies that...
If you’re looking for a new marketing agency, why put yourself through the pains of doing it on your own? It’s likely you have no time. And it’s likely you don’t have the full view of all the possible best-in-class...
So here you sit…mid-way through the year and your business is just alright. You’re thinking about changing your marketing agency, believing that a move like that could be your ticket to a better tomorrow…or at least make you look good...
When was the last time you did any of the following for your business? Assessed the relevance and meaningfulness of your brand’s proposition. How well differentiated is it. Does it hold the same value with your consumer today that it...
According to a recent article Advertising Week 360, titled “Marketers are turning inward, making specialists more important than ever“, more and more marketers are moving parts of their media and marketing activities in-house to improve speed-to-market and transparency. What this...
Relying on hope – to find a better marketing agency if your current agency is falling down isn’t the best strategy. Looking at agencies without a clearly defined scope of what you’re after is no way to find your next,...