COVID has taken its toll on the enthusiasm among marketers and agencies when it comes to investing in non-marketing portions of their businesses. These reductions in spending can have the effect of either put a lot of pressure and strain...
I present a webinar to new marketing agency clients on how to avoid a marketing agency’s worst nightmare when involved in a marketing agency search. I tell agencies to remember that in the eyes of the marketer, how you look...
Good help can be hard to find The goal of every search we conduct is to find a match that will yield results for your business for years to come. It’s something we strive for, and it’s something we achieve....
“I was very skeptical.” A quote from a CMO client of ours…right after we completed a successful agency search for his company. He was highly skeptical going in, but a huge believer coming out. In fact, he’s such a believer,...
Some say putting all your eggs in one fully integrated agency’s basket is bad business. Some prefer to keep core disciplines separate feeling like they need/want best-in-class firms to support specific areas of their business. We just finished up a...
It is a New Year. Time for a New Plan? Don’t look now, but we’ve reached the final month of 2020. As we’re hurtling toward year’s end, you’re likely in the midst of looking ahead to what the New Year...
The Challenge Document. The Challenge Document is a document we use during agency searches during the final stage of the review. At that point, we’ve narrowed the list down to a group of 3 final agencies for the marketer to...
It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions driven by social forces, political leanings, and of course, the pandemic. What’s beginning to emerge from these shifts, however, is...
We recently asked Marketers in a survey what they WANT when in introductory meetings or calls with agencies. And asked them what they GET. You’ve seen the Grand Canyon? The divide is much greater than that. Here’s what Marketers tell...
Too often, marketers are in a hurry to bring a new marketing agency on board because their existing agency is falling down. And too often, marketers only look at the functional attributes of a marketing agency and do not peel...