When you’re looking for the next agency to add to your roster, rarely do you set out for more of the same. You want something shiny, new, and different – otherwise, well, you wouldn’t be looking. It’s a fair criteria,...
78% of marketing agencies in our most recent Agency New Business survey (conducted by our sister company, RSW/US) stated that their website was either only “somewhat” or “not at all” fully optimized to help them win new business. You can...
At RSW/AgencySearch, our focus is on laying the groundwork for a long, productive relationship between marketers and agencies. As a result, most of what we write concerns the search process itself: what to look for in an agency, how to...
The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms. A New Year means...
In a recent Forbes article, the author talks about how big name agency creatives are shedding themselves of the big networked firms and thinking small by starting up start-ups of their own. This same phenomena occurred during the 2008 recession,...
In the face of continued shifts, we’re seeing a lot of marketers that are searching for the “new normal” in their agency reviews and agency searches. The reality is that we’re in very different times than we were a few...
How can we help you find a new marketing agency? We talk a lot about agencies in these posts and we talk about marketing agency-client relationships in these posts. That’s because we work with agencies each and every day. And...
The conversation around internal creative teams vs. outside agencies is one that’s been an ever present theme in our world for years now. While some might say that in-house marketing is making the agency obsolete, and others say that the...
Curveball, or Catalyst? When the coronavirus caused a nationwide lock down, it immediately changed everything we know about marketing, the workplace, and agency relationships. The landscape as we know it was turned upside down, and the trends we had observed...
Oh the changes you marketers have made! COVID has certainly rattled the cages of our worlds personally. And it has done quite a number on how we all operate from a marketing and advertising standpoint. Check out the results to...