In this first of a series of three videos, RSW/AgencySearch discusses the issue of Agency Specialization from its latest National survey among marketers and agencies.
Click on the image below to view the video:
We were somewhat surprised when we read our latest National survey among Agencies and Marketers: 2013 RSW/AgencySearch Agency-Marketer National survey.
We always knew that agency specialization was important.
We see it every day when we represent our agency clients on the new business side of our business. The tighter we can be when we reach out on their behalf by either shouting out a specific category or media expertise, the more successful our efforts.