Agency Specialization - A Video - Agency Search Insights and Advice

Agency Specialization – A Video

by Mark Sneider
March 18
Advertising, Advertising Agencies, Agency Search, Digital, Marketing
0

In this first of a series of three videos, RSW/AgencySearch discusses the issue of Agency Specialization from its latest National survey among marketers and agencies.

Click on the image below to view the video:

Agency Specialiation Importance to Marketers

We were somewhat surprised when we read our latest National survey among Agencies and Marketers: 2013 RSW/AgencySearch Agency-Marketer National survey.

We always knew that agency specialization was important.

We see it every day when we represent our agency clients on the new business side of our business. The tighter we can be when we reach out on their behalf by either shouting out a specific category or media expertise, the more successful our efforts.

Share this post

Mark Sneider

Mark has been operating in the marketing and advertising space for the past 35 years. Mark started his career at DDB Needham. He spent close to 10 years working in marketing for SC Johnson and KAO brands. And after a 7-year stint working for a global new product concept testing firm where he managed the company’s largest client, Colgate Palmolive, Mark started RSW/US in 2005 and RSW/AgencySearch in 2010.