All posts by: Mark Sneider

In our recently released 2021 New Year Outlook survey report, we learned a little bit about the psyche of marketers and agencies as it related to attending conferences and trade shows in this new virtual environment. We also learned a...
Continue Reading →
Marketing analytics is a hot topic these days.  Challenge is, there is so much out there, and not all agencies are diving down deep into what you need as a marketer to support your business. More and more marketers are...
Continue Reading →
Good news is only 32% of marketers expect to see a decline in their marketing spending levels in 2021 (according to our 2021 New Year Outlook Survey Report). The not-so-good news (for agencies and the marketing community as a whole)...
Continue Reading →
I present a webinar to new marketing agency clients on how to avoid a marketing agency’s worst nightmare when involved in a marketing agency search. I tell agencies to remember that in the eyes of the marketer, how you look...
Continue Reading →
Good help can be hard to find The goal of every search we conduct is to find a match that will yield results for your business for years to come. It’s something we strive for, and it’s something we achieve....
Continue Reading →
It’s been a year of micro-shifts; a plethora of small adaptations to things like messaging, channel engagement, and split-second decisions driven by social forces, political leanings, and of course, the pandemic. What’s beginning to emerge from these shifts, however, is...
Continue Reading →
The “season” is the time of year when marketers start thinking about looking for new marketing agencies. Some call it “silly season” because there are marketers that just use it as an excuse to change firms.  A New Year means...
Continue Reading →
We don’t need to give you the typical introduction to the situation at hand. You all know it’s not the time for business as usual. From top to bottom, across all verticals, even brands or industries that had thought of...
Continue Reading →
Now is the time for your agency to make a difference in your world. In a recent Adweek article, the author discusses the things brands need to be thinking about and doing now, given the situation we are in. It...
Continue Reading →
You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now...
Continue Reading →