The process of finding a new and better agency should be a painful one.   “Say what?” you say.  Why would I want it to be a painful one? In our world of helping marketers find new and better agencies,...

In a recent article in AdAge about Midsize brands, they talk about the unique needs of brands that are $100M-$1B in size. There are 350,000 of you out there that fall into this space and you know it, the challenges...

Why should you look to us to help you find a new, best-in-class, independent marketing agency? Because we have been working with 100’s of independent marketing agencies as our clients for the past 17 years. We know how to look...

Relying on hope – to find a better marketing agency if your current agency is falling down isn’t the best strategy. Looking at agencies without a clearly defined scope of what you’re after is no way to find your next,...

As the head of company that services agencies (by helping them find new business) I know how painful it can be for an agency that is involved in a search to not make the final cut.  They pour their hearts...

Let me start by reminding all of you marketers what the world of today’s CMO looks like: According to a recent Wall Street Journal article: Chief marketing officers’ average tenure in their posts held steady last year at 40 months,...

Independent agencies are on the rise. The future favors independents over agencies tied to big networks. While there was a day, in pre-pandemic times, when size seemed to matter. Not going with a larger, networked firm seemed to mean that...

You may have heard some buzz recently about “the disappearing CMO”. In case you haven’t, the sentiment is that the term “marketing” is outdated as a catch-all term.  In addition, the responsibilities that once fell to the CMO are now...

Is how they look today a foreshadowing of how they will operate tomorrow? I believe that what you see at any point during the agency evaluation process…is what you’ll get if you bring them on board. This is one of...

Have a new marketing project?  Need new perspective? I recently managed an agency search for a major healthcare system in the U.S. They had an agency they liked, but felt they needed some fresh perspective to support the launch of...