In celebration of my favorite day of the year (Valentine’s Day) tomorrow, this post is partially about falling in love. Falling in love during your search Don’t fall in love with an agency’s slick presentation or heartwarming sizzle reel. Be objective...
In this year’s 2022 New Year Outlook survey we asked marketers and agencies about the use of in-house agencies. With one exception, signs point towards the trend we saw in last year’s report: marketers’ reliance on in-house agencies seems to...
This year’s 2022 New Year Outlook Report appears to be all about the contrasts – particularly in some areas of spending expectations. Last year brought an unwelcome helping of gloom and doom from marketers, as only 41% expected to see...
Could there be a potential shift in the sphere of influence when it comes to the marketer-agency relationship? The symbiotic advertising agency/marketer relationship has always been fraught with a certain level of division. But as RSW’s 2022 New Year Outlook...
In our recently released 2022 New Year Outlook Report we interviewed both marketers and marketing agencies to get their perspective on what 2022 might look like. To download the 2022 New Year Outlook Report directly, click here In the...
Agencies have to always be on their game. They have to always be on the hunt to find new business from you, the marketer, and they always need to be pleasing you, the marketer, when they engage with you. It’s...
Agency Search Consultants and Agency Search Firms The following is a quick reference guide of top Ad Agency Search Consultants and Agency Search Firms for North America. Check out our compiled list of top search consultants, including information on how...
We recently ran an agency search for a large Texas-based health system looking for special project work help – wanting to still maintain their long-standing (and happy) relationship with their marketing agency. The search wasn’t to replace the existing agency....
As we roll out of another fun-filled year, there are at least 3 things we can all be thankful for. As we all know, the world of finding best-in-class agencies is one of constant change and, ideally, improvement. Marketers like...
Key to a successful agency search is focus. Unfortunately, it’s easy to get distracted in today’s “always on” world. And it’s equally as easy to not keep your agency search focused when there are so many possibilities out there. Search...