Posts filed under: Advertising Agencies

  • Choices
There are some basic principles that always play predictably among consumers. Consumers never like to be told how they should feel. Consumers like it when products make it easier and save time. Consumers like choices.  They feel like they are...
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  • Agency of the future
A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point...
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  • best-in-class
Is your agency “best-in-class”? To be a best-in-class agency, you have to deliver on a lot of different levels, but I believe it all starts with your agency’s perspective relative to your business and their assignment. If your agency is...
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Was a guest at a Vistage Group yesterday and the leader of the group passed out some great quotes from Elon Musk that will help us all dream a bit bigger. I know they don’t have a lot to do...
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  • Same Brief
Just completed a search for First Entertainment Credit Union in California. Like many of the searches we have run since 2005, I am always amazed at how different responses can be from agencies given the same brief. Most of the...
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We recently completed our 2017 Tools & Technology report where we asked marketing agencies about their use of the latest in marketing tools and technologies. This infographic captures some of the more salient points/insights gleaned from this year’s survey. Click...
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Just finished up a search for First Entertainment Credit Union.  Three solid agencies with lots of great experience.  Problem was…one was a rule breaker. I always find it interesting how it is when you present the same Challenge Document for...
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  • Stein Mart
Stein Mart, located in Jacksonville, Florida has selected Bohan as their new Agency of Record. Stein Mart is taking a fresh look at its advertising strategy as it tries to compete in today’s competitive and evolving retail landscape. In February,...
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Many agencies tell me that relationships with clients often start with the marketing client coming to them stating that they need something specific, not that they are looking for a new marketing partner. “I need a new website.”  “I need...
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With the world of marketing and media growing in complexity, it’s getting harder and harder for marketers to know what’s right for their business. Without a good team or good partners, the level of complexity will only increase – and...
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