Posts filed under: Advertising Agencies

  • Shiny Object
In our most recent survey (to be released next week) we see some evidence that marketers and agencies are beginning to feel that the shiny object called Virtual Reality may not be all that it was originally cracked up to...
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  • phone
In our most recent agency-marketer business survey (to be released next week), we learned that a large number of you are receiving a lot of calls from agencies every week. 60% of marketers in our survey said they receive 6-10+...
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What you see is likely what you’re going to get when it comes to marketing agencies. I am a huge proponent of making it real from the moment the agency reaches out to you in their attempt to speak with...
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The great thing about our RSW/AgencySearch business, is that I get to work with so many different types of businesses and help them find great, new agencies. Check out some of the recent search successes this year: RSW/AgencySearch Case Studies...
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Changing out marketing agencies can be a handful. There are personalities that have to be dealt with (both the old and the new firm).  There are assets that have to be transitioned.  There’s intellectual capital that goes away and needs...
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It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait that your marketing agency needs to possess to future-proof your business, as well as  theirs. One reason ants are inspirational is...
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Is your agency a Mountain Goat? We survey you Marketers regularly, and one of the questions we often ask is: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying...
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  • Choices
There are some basic principles that always play predictably among consumers. Consumers never like to be told how they should feel. Consumers like it when products make it easier and save time. Consumers like choices.  They feel like they are...
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  • Agency of the future
A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point...
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  • best-in-class
Is your agency “best-in-class”? To be a best-in-class agency, you have to deliver on a lot of different levels, but I believe it all starts with your agency’s perspective relative to your business and their assignment. If your agency is...
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