Posts filed under: Advertising Agencies

In our recently released, 2018 Marketer-Agency New Year Outlook Report, marketers and agencies are not aligned when it comes to the importance of measuring ROI. Marketers expect and want to be able to justify all of their spending. 77% of...
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  • waning enthusiasm
We are about to release our 2018 Agency and Marketer New Year Outlook survey report. In advance of the release, I thought I’d preview one of the more interesting findings coming out of the study. For years, agencies have been...
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With the release of our 2017 RSW/AgencySearch Agency-Marketer New Business Report, several stats are worth noting, specifically around an agency’s new business director efficacy and tenure. One of the initial questions we asked agencies was “Have you hired a full-time...
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  • Adweek
In this week’s Adweek, they featured an article we wrote about the impact marketing agencies are feeling as a result of the changing nature of your world, marketers. To read the Adweek article, click here. The changing marketer landscape has...
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This is nothing more than a reporting of facts…no insights, no aha moments…just some fun facts about Twitter, Facebook, and LinkedIn. Twitter is hostile, pointless, and declining…or so say Marketers and Agencies. When asked to rate Facebook, LinkedIn, and Twitter,...
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  • Agency keeping up
In our most recent agency-marketer business report 67% of marketers tell us that they feel that marketing agencies (in general) are keeping up with the “modern world”.  Overall sounds pretty good. Even better…81% of you marketers feel that YOUR agency...
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  • Agency Search Firms Changing
The world of agency search firms is changing not because it wants to…but because of the way you, the marketer are managing your business. In our most recent agency-marketer business survey, 59% of marketers state that 26%+ of the work...
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  • Shiny Object
In our most recent survey (to be released next week) we see some evidence that marketers and agencies are beginning to feel that the shiny object called Virtual Reality may not be all that it was originally cracked up to...
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  • phone
In our most recent agency-marketer business survey (to be released next week), we learned that a large number of you are receiving a lot of calls from agencies every week. 60% of marketers in our survey said they receive 6-10+...
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What you see is likely what you’re going to get when it comes to marketing agencies. I am a huge proponent of making it real from the moment the agency reaches out to you in their attempt to speak with...
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