Posts filed under: Advertising Agencies

Just kicked off a new relationship with an agency on the agency new business side of our business.  During the kick-off, we talked about their clients and the things they did for them – and what their clients’ businesses looked...
Continue Reading →
Having a transactional relationship with an agency can be a good thing for some agencies and some marketers. The agency wins because there’s a steady stream of new projects that the client needs completed. Client wins because they’re hopefully not...
Continue Reading →
Last year I started a new marketer interview series called “The Marketer’s Edge”.  We interview c-level marketing executives to learn about things about them, their business, and how they deal with challenges thrown at them by this rapidly changing marketplace....
Continue Reading →
In a recent AdAge article about the agency pitch process, it is argued that the pitch process needs to change because it is too taxing and emotionally and fiscally draining for agencies. Globally, 86% of agency respondents find pitching excessively...
Continue Reading →
I tell agencies to remember that in the eyes of the marketer, how you look today could be a reflection of how you’ll operate tomorrow. It’s true and valid.  And it’s something that you, the marketer, should remember as you...
Continue Reading →
Have you managed an agency search on your own?  If so, you know how time- consuming and difficult it can be. You might think you’ve got “the perfect agency”, but there’s always that seed of doubt wondering if in managing...
Continue Reading →
One of the easiest things to look for when in a marketing agency search is a category fit. When you work in CPG, for example, you want to see sales lift numbers and experience with branding and marketing packaged goods....
Continue Reading →
There are 4 steps in an agency break-up you should follow to make the transition to a new firm not quite as painful. There comes a time in a marketing agency’s life where it no longer provides meaningful value to...
Continue Reading →
Last week we talked about what to look for in an Agency if you are running the search process yourself.  The “must have” Agency is not an easy thing to find, so you need to make sure you’re asking all...
Continue Reading →
Back in 2007, I asked a group of 20 Agency Principals at a conference in Kansas City to write down their agency’s “elevator pitch”. 19 of the 20 stated that they were “strategic, fun to work with, hard working, and...
Continue Reading →