Posts filed under: Advertising

We tell our marketing agency clients all the time to reach out with relevancy when they engage with you. Absent of that, an agency looks like every other agency.  They all think they’re smart and strategic and fun and creative. ...
Continue Reading →
It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait that your marketing agency needs to possess to future-proof your business, as well as  theirs. One reason ants are inspirational is...
Continue Reading →
Is your agency a Mountain Goat? We survey you Marketers regularly, and one of the questions we often ask is: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying...
Continue Reading →
  • Choices
There are some basic principles that always play predictably among consumers. Consumers never like to be told how they should feel. Consumers like it when products make it easier and save time. Consumers like choices.  They feel like they are...
Continue Reading →
  • Agency of the future
A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point...
Continue Reading →
  • Same Brief
Just completed a search for First Entertainment Credit Union in California. Like many of the searches we have run since 2005, I am always amazed at how different responses can be from agencies given the same brief. Most of the...
Continue Reading →
We recently completed our 2017 Tools & Technology report where we asked marketing agencies about their use of the latest in marketing tools and technologies. This infographic captures some of the more salient points/insights gleaned from this year’s survey. Click...
Continue Reading →
With the world of marketing and media growing in complexity, it’s getting harder and harder for marketers to know what’s right for their business. Without a good team or good partners, the level of complexity will only increase – and...
Continue Reading →
  • Agency Search Video
In our latest Marketer-Agency Outlook survey, agencies and marketers seem to see their worlds a bit differently. Agencies seem to be a bit more pessimistic about the levels of marketing spending they expect you, the marketer to support as we...
Continue Reading →
The Mirren-RSW/US 2017 Tools & Technology Report is a must-read resource for anyone who works with marketing service agencies and is interested in making sure their agency is staying ahead of the technology curve. It also might provide you with...
Continue Reading →