Posts filed under: Advertising

  • Choices
There are some basic principles that always play predictably among consumers. Consumers never like to be told how they should feel. Consumers like it when products make it easier and save time. Consumers like choices.  They feel like they are...
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  • Agency of the future
A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point...
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  • Same Brief
Just completed a search for First Entertainment Credit Union in California. Like many of the searches we have run since 2005, I am always amazed at how different responses can be from agencies given the same brief. Most of the...
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We recently completed our 2017 Tools & Technology report where we asked marketing agencies about their use of the latest in marketing tools and technologies. This infographic captures some of the more salient points/insights gleaned from this year’s survey. Click...
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With the world of marketing and media growing in complexity, it’s getting harder and harder for marketers to know what’s right for their business. Without a good team or good partners, the level of complexity will only increase – and...
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  • Agency Search Video
In our latest Marketer-Agency Outlook survey, agencies and marketers seem to see their worlds a bit differently. Agencies seem to be a bit more pessimistic about the levels of marketing spending they expect you, the marketer to support as we...
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The Mirren-RSW/US 2017 Tools & Technology Report is a must-read resource for anyone who works with marketing service agencies and is interested in making sure their agency is staying ahead of the technology curve. It also might provide you with...
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When in an agency search, it can be easy to get taken in by the flash and grandeur of a sexy agency presentation. And it’s easy to find yourself loving an agency’s campaign because it’s clever, hip and cool, and/or...
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  • Agency Technology
In this short, 2 minute video, RSW/AgencySearch Owner and President Mark Sneider discusses marketing Technology and your agency’s readiness. Click on the image or link below to view this video: Technology and Your Agency Partner Your agency needs to be...
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  • Agency Search can be risky business
Short cut a search and your search (or the agency) is certainly going to short circuit. I know from conversations had with marketers that they often wait until what they feel is the last minute to decide it’s finally time...
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