Posts filed under: Advertising

In our recently released, 2018 Marketer-Agency New Year Outlook Report, marketers and agencies are not aligned when it comes to the importance of measuring ROI. Marketers expect and want to be able to justify all of their spending. 77% of...
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  • waning enthusiasm
We are about to release our 2018 Agency and Marketer New Year Outlook survey report. In advance of the release, I thought I’d preview one of the more interesting findings coming out of the study. For years, agencies have been...
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With the release of our 2017 RSW/AgencySearch Agency-Marketer New Business Report, several stats are worth noting, specifically around an agency’s new business director efficacy and tenure. One of the initial questions we asked agencies was “Have you hired a full-time...
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  • Adweek
In this week’s Adweek, they featured an article we wrote about the impact marketing agencies are feeling as a result of the changing nature of your world, marketers. To read the Adweek article, click here. The changing marketer landscape has...
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This is nothing more than a reporting of facts…no insights, no aha moments…just some fun facts about Twitter, Facebook, and LinkedIn. Twitter is hostile, pointless, and declining…or so say Marketers and Agencies. When asked to rate Facebook, LinkedIn, and Twitter,...
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We tell our marketing agency clients all the time to reach out with relevancy when they engage with you. Absent of that, an agency looks like every other agency.  They all think they’re smart and strategic and fun and creative. ...
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It’s like returning to the Ant Farms of our childhood as we turn to the fifth important animal trait that your marketing agency needs to possess to future-proof your business, as well as  theirs. One reason ants are inspirational is...
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Is your agency a Mountain Goat? We survey you Marketers regularly, and one of the questions we often ask is: please assess your agency’s ability to keep pace with the evolution of digital marketing. With only 47% of Marketers saying...
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  • Choices
There are some basic principles that always play predictably among consumers. Consumers never like to be told how they should feel. Consumers like it when products make it easier and save time. Consumers like choices.  They feel like they are...
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  • Agency of the future
A survey that we run continuously with Marketers individually establishes benchmarks on how their current agency is performing. One of the questions asks Marketers to rate how reliable their agency is in consistently doing an excellent job on a 10-point...
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