Posts filed under: Agency Search

Was a guest at a Vistage Group yesterday and the leader of the group passed out some great quotes from Elon Musk that will help us all dream a bit bigger. I know they don’t have a lot to do...
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  • Same Brief
Just completed a search for First Entertainment Credit Union in California. Like many of the searches we have run since 2005, I am always amazed at how different responses can be from agencies given the same brief. Most of the...
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Just finished up a search for First Entertainment Credit Union.  Three solid agencies with lots of great experience.  Problem was…one was a rule breaker. I always find it interesting how it is when you present the same Challenge Document for...
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  • Stein Mart
Stein Mart, located in Jacksonville, Florida has selected Bohan as their new Agency of Record. Stein Mart is taking a fresh look at its advertising strategy as it tries to compete in today’s competitive and evolving retail landscape. In February,...
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Many agencies tell me that relationships with clients often start with the marketing client coming to them stating that they need something specific, not that they are looking for a new marketing partner. “I need a new website.”  “I need...
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When in an agency search, it can be easy to get taken in by the flash and grandeur of a sexy agency presentation. And it’s easy to find yourself loving an agency’s campaign because it’s clever, hip and cool, and/or...
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  • Little things
It’s the little things that (also) matter in an agency search. I just completed three sets of final pitch presentations for three separate searches we are running.  Two in the franchise space and one in the banking/credit union space. In...
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  • Agency Technology
In this short, 2 minute video, RSW/AgencySearch Owner and President Mark Sneider discusses marketing Technology and your agency’s readiness. Click on the image or link below to view this video: Technology and Your Agency Partner Your agency needs to be...
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  • agency search chemistry check
Chemistry in an agency search is key. Finding the right chemistry with the right agency is almost as important as finding the right agency with the right set of experiences and expertise. I hear this a lot on the agency...
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  • simpler agency times
Two very interesting things happened this week in the world of marketing agencies. One dealt with the whole Pepsi/Kendall Jenner thing.  Talked about that in the previous post. The other interesting thing was Marc Pritchard’s speech at the 4A’s Transformation...
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