Posts filed under: Agency Search

In our recently released, 2018 Marketer-Agency New Year Outlook Report, marketers and agencies are not aligned when it comes to the importance of measuring ROI. Marketers expect and want to be able to justify all of their spending. 77% of...
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  • waning enthusiasm
We are about to release our 2018 Agency and Marketer New Year Outlook survey report. In advance of the release, I thought I’d preview one of the more interesting findings coming out of the study. For years, agencies have been...
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  • Adweek
In this week’s Adweek, they featured an article we wrote about the impact marketing agencies are feeling as a result of the changing nature of your world, marketers. To read the Adweek article, click here. The changing marketer landscape has...
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  • Agency keeping up
In our most recent agency-marketer business report 67% of marketers tell us that they feel that marketing agencies (in general) are keeping up with the “modern world”.  Overall sounds pretty good. Even better…81% of you marketers feel that YOUR agency...
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  • Agency Search Firms Changing
The world of agency search firms is changing not because it wants to…but because of the way you, the marketer are managing your business. In our most recent agency-marketer business survey, 59% of marketers state that 26%+ of the work...
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  • Shiny Object
In our most recent survey (to be released next week) we see some evidence that marketers and agencies are beginning to feel that the shiny object called Virtual Reality may not be all that it was originally cracked up to...
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  • phone
In our most recent agency-marketer business survey (to be released next week), we learned that a large number of you are receiving a lot of calls from agencies every week. 60% of marketers in our survey said they receive 6-10+...
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What you see is likely what you’re going to get when it comes to marketing agencies. I am a huge proponent of making it real from the moment the agency reaches out to you in their attempt to speak with...
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We tell our marketing agency clients all the time to reach out with relevancy when they engage with you. Absent of that, an agency looks like every other agency.  They all think they’re smart and strategic and fun and creative. ...
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The great thing about our RSW/AgencySearch business, is that I get to work with so many different types of businesses and help them find great, new agencies. Check out some of the recent search successes this year: RSW/AgencySearch Case Studies...
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