Posted:  Mark Sneider (www.rswagencysearch.com) What will social media do to agency search firms?  Some believe that social media has so  enabled marketers that the need for agencies to create more traditional marketing outreach programs targeted to marketers is virtually non-existent.   And...

Social is clearly all the rage. Marketers want it. Consultants are pushing it. Some tout that it is the be all, end all. Not so fast, grasshopper. Check out your prospects. Are they using it?According to our recent study Marketing...

From 1999-2005, I was General Manager of a research consultancy whose primary business was conducting new product concept testing for Fortune 100 CPG and Financial Services companies. It was in/around 2001 that the internet started growing in popularity as a...

In a recent NY Times article (click here for article) on the upcoming 100th anniversary Association of National Advertisers conference, it cited statistics that indicate that marketer response to social media’s impact on sales is somewhat mixed. Nearly half of...