11/11/11 marked two special occasions at RSW/US and RSW/AgencySearch.

11/11/11 was our sixth anniversary…which we celebrated with a nice pot luck dinner and a little bubbly.

11/11/11 more importantly marked the end of our 1st annual Soles4Souls campaign.  With the help of about a half dozen of our agency clients and our own efforts, we raised the equivalent of over

6,000 pairs of shoes for children and adults in need.

As Ashleigh Ress, Philanthropy Director at RSW/US notes, ” We selected Soles4Souls since we felt their message and mission in helping those who have no shoes resonates with our mission in the agency new business services we provide our clients.  Our clients often recant the story about the cobbler whose children have no shoes.   We know the importance of having shoes and what a difference a pair of shoes can make in the lives of children who do not have any.”

Since starting our business six years ago, we have not only seen the advertising agency new business world change considerably, but we have also seen the needs of those less fortunate change considerably.  It’s not enough for a company to just take and take.  We all have to give things back.

We thank the following agencies who contributed to the Soles4Souls effort:

Directions (www.directions.com) – Wisconsin
Ideaworks (www.ideaworksfoodmarketing) – Pennsylvania
Media IQ (www.m-iq.com) – New York
Telestar Media (www.telestarmedia.com) – Ohio
FUOR -( www.fuor.com) – Illinois
FUSE – (www.fusemarketing.com) – Vermont

To contribute to the Soles4Souls organization, please visit their website:  www.soles4souls.org.




Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands. Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes. When not working (which often seems like not often), Mark likes to run miles, go to church, and just chill with a hard copy issue of Fast Company.